What is a Backlink or Inbound Link (IBL)?

Sep 7, 2004 - 8:52 am 2 by
Filed Under Link Building

An other common question asked by a person new to the Internet. What is a backlink? What is an inbound link (IBL)? In my attempt to explain what a Web link is in my entry named Web Links Explained - Beginner Guide, I have decided to continue to write on an other basic but fundamental concept, the backlink. Why, because I am often asked this question. And because there is a thread on this at HighRankings named What Is Back Link?.

As OWG says in that thread "Backlinks are link that point back to your site". They are links pointing inwards to your pages. Here is a picture to explain.

backlink-explained.gif

MINE = Your Page NOT MINE = Pages that are not yours.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
Google News

Rolling Stone Publisher (Penske) Sued Google Over AI Overviews

Sep 16, 2025 - 7:11 am
 
Previous Story: Google is Proactive on Picasa