The Meaning of Engagability

Jun 18, 2004 - 1:37 pm 0 by
Filed Under Usability

I categorized this entry under the usability section of this site because (1) Cre8asite's forum has the thread growing in their Usability Forum and (2) by improving the usability of your Web site, I feel, he "engagability" of your site is improved.

So what is "Engagability"? Let me pull out a few quotes from the thread at Cre8asite.

The first attempt in the forum was "Desirability = Engageability?", well that response made it clear that you need to place the term within some context in order to define its true meaning. So that is what they did.

Then they pulled out the dictionary and defined "engage" as "To attract and hold the attention of; engross." So let's say "Engageability" in the context of Web design is the ability a page has to hold one's attention. I would classify the Subservient Chicken campaign as a 'high' level of Engageability. (I will follow this entry up with an other entry on measuring Engageability next week.)

The thread then moves on to cover "how engagability can be used ethically." There are just so many goodies in Engagability? thread at Cre8asite. It's a must read!

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Releases New AdSense Features - WebSearch