The Meaning of Engagability

Jun 18, 2004 - 1:37 pm 0 by
Filed Under Usability

I categorized this entry under the usability section of this site because (1) Cre8asite's forum has the thread growing in their Usability Forum and (2) by improving the usability of your Web site, I feel, he "engagability" of your site is improved.

So what is "Engagability"? Let me pull out a few quotes from the thread at Cre8asite.

The first attempt in the forum was "Desirability = Engageability?", well that response made it clear that you need to place the term within some context in order to define its true meaning. So that is what they did.

Then they pulled out the dictionary and defined "engage" as "To attract and hold the attention of; engross." So let's say "Engageability" in the context of Web design is the ability a page has to hold one's attention. I would classify the Subservient Chicken campaign as a 'high' level of Engageability. (I will follow this entry up with an other entry on measuring Engageability next week.)

The thread then moves on to cover "how engagability can be used ethically." There are just so many goodies in Engagability? thread at Cre8asite. It's a must read!

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 14, 2025

Mar 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Mar 14, 2025 - 8:01 am
Google Updates

Google March 2025 Core Update Is Rolling Out - Here Is A Deeper Dive

Mar 14, 2025 - 7:51 am
Google Ads

Google Ads WhatsApp Messaging For PMax

Mar 14, 2025 - 7:41 am
Google

Google Tests Accommodations Carousel For Hotel Results

Mar 14, 2025 - 7:31 am
Bing Search

Bing Tests New Copilot Answer Interface

Mar 14, 2025 - 7:21 am
Previous Story: Google Releases New AdSense Features - WebSearch