Subservient Chicken - Viral Marketing by Burger King

Apr 20, 2004 • 4:53 pm | comments (0) by | Filed Under Web Promotion

I was chatting with a client (the client happens to be a pretty big marketing guru) about blogs, viral marketing and forums and he told me about an interesting marketing tactic deployed by Burger King. Burger King launched a viral marketing campaign named

On the TV commercials they have a man dressed up in a chicken custom, which they ask them to do meaningless tasks. The chicken is of course was subservient and did those tasks. The funny part is that the

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