The Hyphen Filter

May 17, 2004 - 8:16 am 2 by

In a thread over at SEO Chat named the Hyphen Filter, members discuss the likelihood of a site not ranking well (or being filtered out) based on one's domain name having too many hyphens. An example of a domain name having hyphens in it can be www.domain-domain-domain.com.

Although there is no evidence of a domain name with two or more hyphens being filtered out in any results, it would be a safe bet that those types of URLs can raise a red flag. By having more then two hyphens in a URL a search engine can flag the domain name for review easily.

Who else would put two more more hyphens in a URL? I am of the opinion that having hyphens in a URL is horrible marketing practice. Visit my site at widget hyphen blue hyphen small dot com. The user will never remember to place the hyphens in the URL and most likely go to your competitor.

Currently, I see no evidence of any search engine filtering out hyphenated domain names. But I can see the search engines using this as an easy way to spot and flag some sites.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 9, 2025

May 9, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max

May 9, 2025 - 8:01 am
Google Ads

Google Ads With Number Of Followers

May 9, 2025 - 7:51 am
Google

Google Search Country & Language Parameters

May 9, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Stops 20X More Scammy Pages With Better AI

May 9, 2025 - 7:31 am
Google AdSense

Google AdSense Auto Optimize Adds Site Level Controls

May 9, 2025 - 7:21 am
Previous Story: WhenU's SEO Firm Was Synergy 6