Search Engine Optimization Guarantees

Jan 2, 2004 - 3:34 pm 0 by
Filed Under SEM Companies

One staple of search engine optimization forums is the perennial discussion of SEO guarantees. It is a discussion that is often more divisive than needs be.

The Opposing View Often, those opposed to search engine optimization ranking guarantees state the obvious:

Everyone knows that there is no sure way for top rankings and still they give all types of alluring guarantees.

And sometimes go so far as to say:

This is fraud.

Granted, SEO professionals do not control organic rankings. But many times we do guarantee rankings, and deliver on those guarantees. I personally am of the opinion that I could get top ten ranking on any keyword I chose to, given enough time, money and resources.

My View My opinion is that anybody paying for any service ought to be guaranteed results. When I pay for my car to be fixed, I don't want the mechanic to make a good faith effort. I want it fixed. Period.

In the web services industries, credibility is at an all time low. I personally look to guarantees to differentiate the credible from the incredible.

I think Phil Craven stated it beautifully when he said:

Nobody can guarantee to achieve a top 10 ranking for a specific searchterm except in PPC engines, and then the client has to pay for clicks. What *can* be guaranteed is a top 10 ranking or your money back.

In the end, a guarantee does not imply the absolute ability to control rankings. It simply means that in case of failure, the SEO will refund the monies paid.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Previous Story: Google Dances 2003 - Collections of Threads