I can not believe the number of prospects that come into my office and show me sites that were designed by "Web designers" that do absolutely nothing for the customer. You know what I am talking about. Site that have ZERO real text on the page. Sites that have ZERO "Call to Actions." Sites that make zero dollars or generate zero leads. Sites that just take up cyber-space.
Today I had a prospect come in and show me their site. After taking one look - I said to them, you get almost zero traffic, no orders and this site only costs you money. They said I was right. Of course I was right. The site's homepage had zero text, zero product and gave no impression of what the site was selling. The site was designed in frames, the title of each page was exactly the same and there was almost zero search engine friendly navigation.
Who do you blame? The prospect; should they know better? The Web designer; not all designers know about search engine optimization, there is no certification to become a Web designer. The prospect spent $X and X hours on this site and they have nothing to show for it.
I think I am done raving, I am sure I am not the only one who feels this way. Any ideas on what we can do? SEMPO is here to educate the public. But do we need more? Certification?