66% in Lost Homepage Sales

Dec 29, 2003 - 1:15 pm 0 by
Filed Under Usability

I'd like you to meet Sally Falkow of falcoWeb is one of the moderators at Cre8asiteForums, in the Usability topic forum.

Shortly after accepting her moderator role at Cre8asiteForums, Sally was involved in a serious auto accident that nearly took her life. To my amazement she's managed to not only recover from her injuries, but she's worked to bring her career and business back into full swing. In addition to her falkoWeb newsletter, she's also launched a usability oriented blog called Websense.

In her blog Sally writes, on Tuesday, December 23, 2003, The Ten Top Mistakes on Websites.

"Statistics show that over 80 percent of websites are frustrating to use and that over 90 percent of corporate websites have technology on them that prevents them from being seen by search engines.

Bill Gates said that soon there will be only two kinds of businesses � those with an effective website and those with no business at all!

There is real marketing power in a website � use these insights to tap into that power."

Checking her archives, you'll see other writings and helpful links. One in particular is from Sunday, December 21, 2003, called Getting the most from your website in which she writes,

"The Web has moved from being a new information medium to a sales channel. Studies show that lead generation has overtaken e-commerce as the main reason to have a website. Your marketing department should be intimately involved with your website and they need to know exactly who is coming to the site and why."

and

"66% of all sales are lost right on the home page."

Wow! And some people wonder why I keep harping on website usability issues!

 

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