Anti Penguin Link Building, Really?

May 23, 2012 - 9:15 am 18 by
Filed Under Link Building

There is an ad running on this site that pitches "Anti Penguin Link Building," well Penguin is spelled Pinguin in the ad (maybe German).

Have we learned nothing over the years? Seriously pitching Anti Penguin Link Building services? Really?

Anti Penguin Link Building Ad

I know the advertiser is going to hate me for this but I just find it incredibly frustrating. Yes, Penguin is hot now, people who are hit or afraid of being hit would latch onto the ad. It is an ad that will likely get clicks on to learn more but it is the wrong message to the SEO industry.

Link building is done by most SEO companies. To be honest, the rational behind building links naturally is somewhat of an oxymoron. To build links naturally, you should never need to ask for a link - let alone pay someone to get you links.

Anyway, I can't blame the advertiser. I bet the click through rate on ads like this do well. But I wish we didn't have them.

Forum discussion on my Google+ page.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 16, 2025

May 16, 2025 - 10:00 am
Google Ads

Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without

May 16, 2025 - 8:50 am
Search Video Recaps

Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

May 16, 2025 - 8:01 am
Google Maps

Google Maps 2024: 999 Million Reviews & 752 Million Photos / Videos Published

May 16, 2025 - 7:51 am
Apple App Store

Apple Maps Adds Insights, Ratings & Reviews From More Sources

May 16, 2025 - 7:41 am
Google

Google Working To Make It Easier To Share AI Overviews & AI Mode

May 16, 2025 - 7:31 am
Previous Story: Careful What You Search For When Using So.cl