Anti Penguin Link Building, Really?

May 23, 2012 - 9:15 am 18 by
Filed Under Link Building

There is an ad running on this site that pitches "Anti Penguin Link Building," well Penguin is spelled Pinguin in the ad (maybe German).

Have we learned nothing over the years? Seriously pitching Anti Penguin Link Building services? Really?

Anti Penguin Link Building Ad

I know the advertiser is going to hate me for this but I just find it incredibly frustrating. Yes, Penguin is hot now, people who are hit or afraid of being hit would latch onto the ad. It is an ad that will likely get clicks on to learn more but it is the wrong message to the SEO industry.

Link building is done by most SEO companies. To be honest, the rational behind building links naturally is somewhat of an oxymoron. To build links naturally, you should never need to ask for a link - let alone pay someone to get you links.

Anyway, I can't blame the advertiser. I bet the click through rate on ads like this do well. But I wish we didn't have them.

Forum discussion on my Google+ page.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Careful What You Search For When Using So.cl