AdWords URL Bidding

Aug 9, 2011 - 8:46 am 17 by
Filed Under Google Ads

AdWords URL biddingThere are some Google AdWords advertisers who bid on their competitors URLs and display ads within AdWords for the URL. Honestly, I do not see this tactic all that often but it happens.

As you may know, it is not that uncommon for the average searcher to type in a domain name into Google in order to go to that URL. That practice, by the extreme definition, is direct navigation search. It is common, heck I have even seen it done for people wanting to go to Google. I kid you not, I asked a former client to go to Google, so he went to Google and then types in into the search box. I am not kidding.

In any event, it seems like some advertisers do it often. They will buy the domain name as a keyword and display an ad for their company. That is like Google buying the keyword [] or [] on those search engines.

A WebmasterWorld thread has some advertisers talking about this technique. One advertiser is upset because it is being used against his client. When he complained to Google, Google told him he is out of luck because the name is currently not trademarked. Google told him:

As per our discussion I have consulted a specialist and have confirmed that the scope of our investigation is limited to only trademarked terms.

I looked into your account and noticed that the the keyword "#*$!X" is not trademarked. We strongly encourage you to go ahead and trademark this term to avoid future escalations and to ensure that there is no misuse of your domain.

So it is fair game? I am not too sure. While Google may allow it, it doesn't stop your competitor for suing you for trying. So be careful when using this technique.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: AdWords Billing Tab Unavailable For Some