Entries from Search Engine Roundtable tagged with 'video ads'

Two DigitalPoint Forum threads have reports, of what I think are new ad formats by Google. These Google AdSense ads have a play button in them, that launch a video ads directly above the ad. Here are pictures, one of...

Posted on February 15, 2010 8:57 AM

A week ago today, we reported how AdSense publishers were not happy with video unit payouts. In fact, they were extremely upset with how little the earnings were for displaying rich media on their sites. Friday, Google announced that they...

Posted on March 30, 2009 8:05 AM

The Yahoo Search Marketing Blog has officially announced the launch of video and image ads within the search results. Currently, you can see the results for searches at Yahoo on esurance or pedigree. Here is a screen shot of it...

Posted on February 19, 2009 8:52 AM

Google's video ads can be an interesting way to drive more traffic to your site. But if you expect video ads to be approved immediately or as quickly as your text ads, don't bank on it. A Google AdWords Group...

Posted on November 17, 2008 8:15 AM

A couple weeks ago, we reported that Video Ad Support Comes To Google AdWords API Sandbox. We now have an update from Jeff Posnick, a Google AdWords API representative in the Google Groups thread. In short, due to a mistake...

Posted on May 28, 2008 8:13 AM

I was doing some searches this morning and I spotted a new type of Google AdWords video ad. For example, a search on cell phones returns a video ad for BlackBerry. Here are screen captures: (1) The search results page:...

Posted on March 26, 2008 8:20 AM

Last week, at Search Engine Land, I wrote Yahoo Graphical/Video Search Ads Named Partner Results, and then Greg Sterling did a nice follow up with his Branding Coming To Search In A Big Way. The point is that video in...

Posted on March 26, 2008 7:52 AM

The blogs and news sites are buzzing about a NY Times blog post that has official word that Google started "testing video ads on some pages of search results," yesterday. I have not seen any examples of this test in...

Posted on February 15, 2008 9:21 AM

Yesterday I wrote about the launch of Google AdSense video units, but like I said, no one with an AdSense account was able to use the feature yet. As of last night that changed. Here is a how to, on...

Posted on October 10, 2007 6:09 AM

Last night Google announced at the AdSense blog that now all US publishers who are in the AdSense program can add video units to their sites. A video AdSense unit looks like this: Watch the latest videos on YouTube.com At...

Posted on October 9, 2007 7:22 AM

ProBlogger is reporting a lot of AdSense publishers noticing that Google is offering them the ability to place video content from YouTube on their sites, which will display video ads within the ads. There is a corresponding thread at DigitalPoint...

Posted on October 1, 2007 7:51 AM

YouTube Initiates Monetization Strategy With Transparent Video 'Overlays' by Greg Sterling sums it all up well. Google has started to try to monetize YouTube with video overlay ads that are a bit transparent. Here is a screen capture from Greg:...

Posted on August 22, 2007 10:10 AM

Google has begun allowing advertisers to test video ads within their campaigns. We have yet to see any solid numbers on impressions, clicks, conversions and so on until now. A Search Engine Watch Forums thread has some early numbers from...

Posted on July 24, 2007 7:32 AM

Last Friday, both the AdSense Blog and the AdWords Blog announced they have launched new video ad formats for AdWords advertisers to use and publishers to place on their sites. The new ad formats are 728x90 Leaderboard, the 120x600 Skyscraper,...

Posted on May 29, 2007 7:43 AM

Kevin Gibbons reports he now has an option under his "ad variations" tab that allows him to add a "Click To Play Video Ad." I have a screen capture of a click to play video ads from Google a while...

Posted on March 16, 2007 8:17 AM

Via a DigitalPoint Forums thread a user points to his blog post that says he spotted an ad on this page for Gmail that is in the form of a video ad. As you can see from the screen capture,...

Posted on February 27, 2007 7:34 AM

We have talked about contextual ad publishers such as Google's AdSense and Yahoo's Publisher Network suffering from Click-O-Phobia. It is a common illness of publishers that are in constant fear that they will accidently click on their own ads and...

Posted on February 20, 2007 7:59 AM

A WebmasterWorld thread asks how can an advertiser get his Google video ad to show up in the content network (AdSense). AdWordsAdvisor2 responds to the thread that video ads are CPM based so you have to ensure your CPM bid...

Posted on December 29, 2006 7:27 AM

So Google and MTV are going to begin testing ads in videos on the Web. I wrote about it at SEW blog. Google and Viacom have partnered to place Viacom video clips (MTV and other clips) on web site owner...

Posted on August 11, 2006 12:49 AM

Google launched video ads back in late May, and since then we have very few discussion on the topic. In fact, we had one thread with some initial video ad feedback but not much since. A new thread at Search...

Posted on August 2, 2006 7:04 AM