Entries from Search Engine Roundtable tagged with 'search marketing expo'

Can you believe it, it is almost a year since the first ever SMX Advanced show hit the stage. Next week is the second SMX Advanced show, following several successful SMX presentations, hosted by Danny Sullivan. Like always, we at...

Posted on May 28, 2008 5:25 PM

Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...

Posted on March 6, 2008 7:51 AM

SMX West 2008 is now over and it was a great conference. The size of the conference did not take away from the intimacy people felt with the speakers. Most attendees are on their way back now, as am I....

Posted on February 28, 2008 9:29 PM

This panel of SEO experts reviews sites live on the web and offers advice on improving indexing and ranking. Moderator: Rob Kerry, Editor, Sphinn Panelists: Jake Baillie, Managing Director, STN Labs Christine Churchill, President, KeyRelevance First site: pbreview.com. It's a...

Posted on February 28, 2008 8:26 PM

This session looks at some of the best practices B2B marketers should follow when doing search marketing, including the use of downloadable material, actions beyond offering white papers, testing registration and landing pages plus more. Moderator: Chris Sherman, Executive Editor,...

Posted on February 28, 2008 6:41 PM

PowerPoint Free! Put your questions about SEO to our panel of experts and get answers about ranking and crawling issues. Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Speakers: Jill...

Posted on February 28, 2008 5:56 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: John Marshall, CTO and Founder, Market Motive Christine Churchill, President, KeyRelevance is first up to talk about this topic. This is a huge field offline but she will chat about...

Posted on February 28, 2008 5:12 PM

This session provides an overview of web analytics and how it can be used to analyze search marketing performance, followed by Q&A with web analytics experts and tool representatives. Moderator: Jim Sterne, Founding President and Chairman, Web Analytics Association Q&A...

Posted on February 28, 2008 3:16 PM

Session Summary You're getting -- or want to get -- more business than your small SEM firm can handle. Do you scale up by hiring more people? If so, what trade-offs do you face, and how do you scale successfully?...

Posted on February 28, 2008 3:14 PM

Moderator: Detlev Johnson, CEO, Search Return Q&A Moderator: Matt McGee, SEO Manager, Marchex Martin Laetsch, Senior Director of Search Strategy, Covario, Inc. is first up. He starts off by saying we just all learned a ton about SEO. He said...

Posted on February 28, 2008 2:37 PM

Search engines love good content, but good content can take a lot of time to prepare. So why not turn to your users and visitors? User Generated Content -- UGC -- has the advantage of often being full of passion...

Posted on February 27, 2008 8:56 PM

Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Short presentations from each panelists and then some panel discussion and mostly Q&A. Well, I am not covering the Q&A, so I guess this will be quick....

Posted on February 27, 2008 8:27 PM

Session Summary Rand Fishkin leads a thorough walkthrough of more than 30 unique SEOmoz tools & services and how to leverage them for search engine marketing success. From Page Strength, to the Link Directories, to the brand new SEO Analytics...

Posted on February 27, 2008 8:00 PM

Moderator: Stephan Spencer, President, Netconcepts Q&A Moderator: Rob Kerry, Editor, Sphinn.com Very large room making it seem like we are empty. First up is Shari Thurow, Founder and SEO Director, Omni Marketing Interactive. CSS is html addition that allows webmasters...

Posted on February 27, 2008 6:58 PM

Speaker Christine Churchill of KeyRelevance.comModerator Detlev Johnson, Search ReturnWhat is keyword research?  The processes of selecting keywords which are relevant to your site and are used by potential customers as query terms.  Keyword research for paid and SEO are done...

Posted on February 27, 2008 6:06 PM

Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you...

Posted on February 27, 2008 5:53 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Rand Fishkin, CEO, SEOmoz, Inc. is up first. Most the audience knows who SEOmoz is before coming to the conference. SEOmoz does a lot...

Posted on February 27, 2008 5:11 PM

"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with...

Posted on February 27, 2008 3:19 PM

Moderator: Chris Sherman, Executive Editor, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Yahoo had to go, family emergency. So first up is... Phil McDonnell, Software Engineer, Google, Inc. is first up. Google uses web history,...

Posted on February 27, 2008 2:18 PM

Right now, underway is the SMX Search Bowl. Where you have Danny asking questions created by the Search Engine Land team to the various teams. The teams include Ask.com, Google, Microsoft, Yahoo and the SEM All Star team. Here are...

Posted on February 26, 2008 10:26 PM

When done right, pay-per-click (PPC) search ads can be a company's most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your...

Posted on February 26, 2008 8:47 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Mike McDonald, WebProNews Liana Evans, Director of Internet Marketing, KeyRelevance is first up. Blended results give you more opportunities in the search results. It creates an engagement opportunity. It creates...

Posted on February 26, 2008 8:23 PM

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase placement from the major search engines, including best practices...

Posted on February 26, 2008 7:33 PM

Session Summary You worked so hard over the years to build a respectable budget for paid search, and now the search engines themselves are pitching non-search ads at you or others are suggesting you try the latest ads on a...

Posted on February 26, 2008 7:22 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Matt McGee, SEO Manager, Marchex Found a hot spot for power and to comfortably blog a session. Plugged in and blogging in live mode. Chris Smith, Lead Search Strategist, NetConcepts...

Posted on February 26, 2008 6:57 PM

Moderated by Dana Todd, who is heavily involved with both Sitelab and their new venture, Newsforce. Congratulations are also due to Dana who just was reelected to the Board of Directors of SEMPO. The “SMX Boot Camp” series of sessions...

Posted on February 26, 2008 5:52 PM

Session Summary This session looks at how personas can be a powerful tool for improving paid search performance, covering how to create them and case studies on their use in PPC. Personas are a way to model the basic types...

Posted on February 26, 2008 5:48 PM

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Q&A Moderator: Fionn Downhill, CEO and President, Elixir Systems Gregg Poulin, General Manager, Compete.com, Compete Inc. is up first. He starts off about the long tail and search is the quintessential long tail....

Posted on February 26, 2008 5:14 PM

Moderator: Vanessa Fox, Features Editor, Search Engine Land Q&A Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land You and ask questions online via a special web page as the speakers give their presentations. Then in Q&A, the questions will be answered....

Posted on February 26, 2008 2:24 PM

SMX West is under two weeks away and we at the Search Engine Roundtable are excited to be a part of this new exciting conference. The conference has just over 50 sessions, and I am proud to say we hope...

Posted on February 15, 2008 10:35 AM

A Search Engine Watch Forums thread on "Guiding the Future of Search Engine Strategies" has finally started to pick up some steam. Ammon Johns offered some suggestions and then finally, the "future of SES," Kevin Ryan stepped in to make...

Posted on July 6, 2007 6:48 AM

After a long, heated and (probably) annoying fight, Danny would not allow coverage of the Give It Up! session at the Search Marketing Expo conference. So this is me blogging that you are not allowed to blog the Give It...

Posted on June 5, 2007 6:54 PM

The conference competitiveness has really started to heat up while at SMX. Rand reported of rumors of exclusivity contracts that speakers who wanted to speak at SES conference had to sign. In this contracts, SES supposedly did not allow speakers...

Posted on June 5, 2007 3:59 PM

After missing the shuttle to the conference center from the hotel, I found two folks to share a cab with. A fellow from Shopping.com and a nice lady who is reported for Loren at Search Engine Journal. I went through...

Posted on June 4, 2007 12:02 PM

Tomorrow is the first ever Search Marketing Expo Conference. Search Marketing Expo Advanced 2007 has been sold out but don't worry. We will be providing detailed, Search Engine Roundtable - like, coverage of the sessions. Tamar and Carolyn will be...

Posted on June 3, 2007 10:31 AM

Next month is a pretty busy month for conferences. Week after week, we have conferences to attend most of the month. The Search Engine Roundtable will have representatives at each conference, covering the sessions live for you. The first conference...

Posted on May 16, 2007 7:12 AM

Danny Sullivan's new conference is coming this June 4th & 5th. This specific conference is named Search Marketing Expo Advanced 2007 and will be held in Seattle. Danny has an excellent post at Search Engine Land named 9 Reasons To...

Posted on April 24, 2007 7:03 AM