SMX Live: SEO For Google+ & Google Search

Feb 29, 2012 - 1:40 pm 4 by
Filed Under SMX West 2012

Live Blogging Coverage SMXBelow is live coverage of the SEO For Google+ & Google Search panel from the SMX West conference. This coverage is provided by Barry Schwartz of RustyBrick.

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.

Finished Auto-Refresh: Off
Barry Schwartz: 10:42:48 am
Starting in a few minutes
Barry Schwartz: 10:43:16 am
SEO For Google+ & Google Search (#smx #22A)
It hasn’t even been a year since Google launched Google+ and associated +1 buttons, but they’re already having a dramatic impact on Google’s search listings. Google’s new social network affects search rankings as well as how listings appear. In this session, the latest knowledge and tips on how you can’t ignore Google+ if you’re hoping to do well with Google Search.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Q&A Moderator: Jennifer Slegg, Owner, JenSense.com
Speakers:
Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Daniel Dulitz, Product Manager, Google (@dulitz)
Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
Barry Schwartz: 10:43:49 am
Note to self, add fancy quote support to live blogging platform. :)
Barry Schwartz: 10:44:48 am
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Barry Schwartz: 10:46:24 am
Danny is starting this off now with a sponsored ad
Barry Schwartz: 10:47:50 am
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Barry Schwartz: 10:50:18 am
Danny said, Google+ turned things on their head for SEOs. It is remarkable.
Barry Schwartz: 10:50:44 am
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Barry Schwartz: 10:50:47 am
I should keep taking pics of danny, the flash seems to bother him
Barry Schwartz: 10:51:40 am
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Barry Schwartz: 10:51:49 am
Daniel Dulitz, Product Manager, Google (@dulitz) is first up
Barry Schwartz: 10:52:54 am
Google's fundamental goal has not changed, to surface the best content even without SEO
Barry Schwartz: 10:53:01 am
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Barry Schwartz: 10:53:14 am
Google has hundreds of quality sginals and refine them all the time
Barry Schwartz: 10:53:34 am
You can't ignore Google+ if you are hoping to do well with Google Search
Barry Schwartz: 10:55:22 am
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Barry Schwartz: 10:56:46 am
In the old days, your web domain was your identity. The rankings were based off mostly on links pointing to the web page. Now you can use rel=author to link your page to your name. Now, with Google+ page, you can link your web site to your page as well.
Barry Schwartz: 10:57:14 am
Put this all together, we start with what is this page about, through rich snippets, schema.org/microdata
Barry Schwartz: 10:57:55 am
They tie that in by seeing who is interested in it via +1 and who wrote it via rel=author
Barry Schwartz: 10:58:43 am
Then they use that info to see who's interested in them (the people who +1 the content and the people who write the content) (i.e. circles)
Barry Schwartz: 10:59:05 am
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Barry Schwartz: 11:00:04 am
An example is Joe's Camera
Barry Schwartz: 11:01:04 am
Pick and area of expertise such as point and shoots. Create a Google+ page. Find great content across thew web (some i might create), then post about that content on the + page. Then promote yourself as an expert because I am and people add you to circles, etc.
Barry Schwartz: 11:01:55 am
Before Google+ social networks let you do three things:
(1) Friend and fan
(2) Post and discuss
(3) Read friends' posts
Barry Schwartz: 11:02:19 am
Google+ includes those three things but adds:
(1) Hangouts (more intimate)
(2) Search
Barry Schwartz: 11:02:38 am
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Barry Schwartz: 11:02:42 am
Final summary slide
Barry Schwartz: 11:03:31 am
Next up is Sean Carlos, CEO, Antezeta Web Marketing (@seancarlos)
Barry Schwartz: 11:04:35 am
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Barry Schwartz: 11:04:59 am
Will take a look at how Google+ represents itself in Google search results,
Barry Schwartz: 11:05:19 am
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Barry Schwartz: 11:05:33 am
I assume most of this will be pictures... so watch them stream in to my live blogging...
Barry Schwartz: 11:05:48 am
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Barry Schwartz: 11:05:57 am
Clicking through takes you to the + brand page.
Barry Schwartz: 11:06:41 am
To be eligible to direct connect, you need to connect them and here is how http://support.google.com/plus/bin/answer.py?hl=en&answer=1711199
Barry Schwartz: 11:06:56 am
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Barry Schwartz: 11:08:02 am
This is good to occupy more space on the google search results page...
Barry Schwartz: 11:08:24 am
This is now logged into Google
Barry Schwartz: 11:08:25 am
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Barry Schwartz: 11:08:45 am
People search algo
Barry Schwartz: 11:08:46 am
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Barry Schwartz: 11:08:47 am
Also
Barry Schwartz: 11:09:17 am
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Barry Schwartz: 11:09:27 am
Clicking through takes you to search results
Barry Schwartz: 11:10:04 am
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Barry Schwartz: 11:10:23 am
Authorship helps you stand out in the SERPs
Barry Schwartz: 11:10:43 am
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Barry Schwartz: 11:11:18 am
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Barry Schwartz: 11:11:21 am
Google also shows + results for topics in search
Barry Schwartz: 11:11:43 am
This impacts adwords, since they are pushed down
Barry Schwartz: 11:11:44 am
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Barry Schwartz: 11:12:08 am
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Barry Schwartz: 11:12:24 am
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Barry Schwartz: 11:12:28 am
Takes you to search results when you click on them
Barry Schwartz: 11:12:43 am
It isn't just limited to topics but also brand names
Barry Schwartz: 11:13:02 am
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Barry Schwartz: 11:13:22 am
Even for long tail keywords
Barry Schwartz: 11:13:24 am
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Barry Schwartz: 11:13:55 am
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Barry Schwartz: 11:13:58 am
+1 annotations are associated also
Barry Schwartz: 11:14:53 am
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Barry Schwartz: 11:15:16 am
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Barry Schwartz: 11:15:52 am
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Barry Schwartz: 11:15:59 am
Google is so into Google+ it takes up a lot of space on their home page
Barry Schwartz: 11:16:40 am
He skipped over the tips
Barry Schwartz: 11:17:56 am
Most people in the audience didnt realize all those features.
Barry Schwartz: 11:18:04 am
Next up Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Barry Schwartz: 11:18:26 am
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Barry Schwartz: 11:18:36 am
This is going to be technical....
Barry Schwartz: 11:18:49 am
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Barry Schwartz: 11:20:07 am
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Barry Schwartz: 11:20:09 am
Adoption rate:
Barry Schwartz: 11:21:06 am
Enable Direct connect:
(1) Add badge / snippet of code to your web site
(2) Put web site link in Google+ page
Barry Schwartz: 11:21:44 am
(3) Google+ badge helps enable direct connect, helps enable rel=author and encourages people to add your brand to circles
Barry Schwartz: 11:22:10 am
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Barry Schwartz: 11:22:30 am
https://developers.google.com/+/plugins/badge/config
Barry Schwartz: 11:23:02 am
(4) Test your badge code with the http://www.google.com/webmasters/tools/richsnippets
Barry Schwartz: 11:23:17 am
(5) Add your URL to the Google+ page in the "web site" Box
Barry Schwartz: 11:23:26 am
+1 buttons....
Barry Schwartz: 11:24:37 am
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Barry Schwartz: 11:25:50 am
Here is the code to add +1 button to your content http://www.google.com/webmasters/+1/button/
Barry Schwartz: 11:26:03 am
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Barry Schwartz: 11:26:50 am
Add this plugin warning: The Google button is a Google bookmark button... It is not +1
Barry Schwartz: 11:26:58 am
So go update your code
Barry Schwartz: 11:27:09 am
You can measure +1 in Google Analytics and Webmaster Tools
Barry Schwartz: 11:27:24 am
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Barry Schwartz: 11:27:55 am
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Barry Schwartz: 11:28:44 am
Last up Monica Wright, Social Media Editor, Search Engine Land and Marketing Land (@monicawright)
Barry Schwartz: 11:31:18 am
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Barry Schwartz: 11:31:35 am
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Barry Schwartz: 11:31:49 am
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Barry Schwartz: 11:32:06 am
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Barry Schwartz: 11:32:24 am
Yea, SEL audience is on Google+
Barry Schwartz: 11:32:38 am
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Barry Schwartz: 11:32:57 am
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Barry Schwartz: 11:33:00 am
Here is the feature break down by platform
Barry Schwartz: 11:34:47 am
Managing your site and brand page...
Barry Schwartz: 11:35:02 am
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Barry Schwartz: 11:35:29 am
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Barry Schwartz: 11:35:35 am
She saves search and see trends
Barry Schwartz: 11:35:46 am
Monitor what people are saying on your brand
Barry Schwartz: 11:35:53 am
Always check notifications
Barry Schwartz: 11:36:16 am
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Barry Schwartz: 11:36:36 am
Posting links is important, important to tag those links, use UTM tracking parameters 
Barry Schwartz: 11:36:58 am
You can also bad phrases by using * and * to bold and
Barry Schwartz: 11:37:29 am
Posting links as images,
Barry Schwartz: 11:37:43 am
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Barry Schwartz: 11:38:05 am
Cross promote between social networks, ie. between Google+ and pintrest
Barry Schwartz: 11:38:16 am
Also promote other content, not just your own content.
Barry Schwartz: 11:38:24 am
Tagging is important also
Barry Schwartz: 11:38:38 am
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Barry Schwartz: 11:38:41 am
Cause when you tag, you show up in their notifications
Barry Schwartz: 11:38:50 am
hashtags are also important
Barry Schwartz: 11:39:20 am
Do Google Hangouts but it is a little bit limited, up to 10 people. Unless you have on air...
Barry Schwartz: 11:39:34 am
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Barry Schwartz: 11:40:14 am
Organize your circles. SEL has circles for staff, media, brands, etc. but another great idea is :
- Commenters
- Newbies
- Researchers
- Loyalists
Barry Schwartz: 11:40:41 am
Ripples:
Barry Schwartz: 11:41:10 am
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Barry Schwartz: 11:41:26 am
But she isn't clear on what to do with it.
Barry Schwartz: 11:41:38 am
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Barry Schwartz: 11:41:39 am
Summary slide:
Barry Schwartz: 11:43:24 am
Q&A Time... next session in about 2 hours:


1:30pm-2:45pm
Schema.org, Rel=Author & Meta Tagging Best Practices by Barry Schwartz and Keri Morgret
Differentiate Or Die by Avi Wilensky
 

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