Entries from Search Engine Roundtable tagged with 'search engine marketing'

SEM Insights posts results of a survey that included 254 SEM professionals on all levels. Who are our SEM colleagues? How many years of experience do they have? What is their job title and income? After tallying all the results,...

Posted on December 10, 2008 10:16 AM

A Google Groups thread has a webmaster asking if it helps for him to rotate content on his site. He believes it might help for three reasons: Revised content will encourage GoogleBot to recrawl his pages more often.Revised content makes...

Posted on November 24, 2008 7:55 AM

Elections are at the top of mind in the United States and that means campaigning. Search Marketing is now a proven and important avenue for politicians to work in, to promote their brands, name, campaign and ultimately win the election....

Posted on September 10, 2008 8:00 AM

Michael Gray writes an interesting post about that teaching advanced link building and PageRank will never die. In the article, he explains that everyone who learns about optimization techniques are at different levels; some are more advanced and may consider...

Posted on August 14, 2008 10:08 AM

Shimon Sandler wrote a controversial post about the options available to sites who cannot actually make code changes to optimize their site. He explains that you can build links, and that's perfectly legitimate as it's called "off site optimization." The...

Posted on July 29, 2008 10:15 AM

Karl Ribas spotted a great find the other day: Wal-Mart is now offering Search Engine Marketing services at this sign-up link. The offering seems to be a $100 per month PPC service led by a Redmond Washington SEM agency. Forum...

Posted on December 28, 2007 9:19 AM

A Cre8asite Forums thread asks if a PPC company has the right not to hand over their client's keyword list for the PPC campaign they are running for the client. For example, ABCChairs.com hires XYZPPC Inc, to set up a...

Posted on November 13, 2007 6:46 AM

In response to an article by SEMPO about the ineffectiveness of in-house search engine marketing (caution, PDF link), Search Engine Watch members believe that SEMPO is off the mark. The article highlights obstacles that get in the way of efficient...

Posted on August 27, 2007 9:55 AM

SES San Jose 2007 Advertising Track: Putting Search Into the Marketing Mix Speakers: (Moderator) Sara Holoubek, Free Agent Consultant Misty Locke, President and Co-Founder, Range Online Media Curtis Dueck, Senior Account Manager, Epiar, Inc. Bill Mungovan, Director of Search, Carat...

Posted on August 21, 2007 5:45 PM

A WebmasterWorld thread asks if anyone is doing any dynamic price changes based on their search ads. For example, let's say you run two different ads, both pointing to the same product landing page. One ad might be targeting a...

Posted on July 20, 2007 7:49 AM

An excellent Memorial Day weekend Cre8asite Forums thread was started by a novice SEO that has the requirement of showing to her company, how SEO can impact their bottom line. She express that she is "missing something somewhere" because she...

Posted on May 28, 2007 6:46 AM

A Cre8asite Forums thread spots something I have never seen before. A search on google earth in Google brings up an AdWords ad in the sponsored results for someone using the Google AdSense Referral Program to make money. But the...

Posted on February 23, 2007 7:26 AM

A fun debate is brewing at Search Engine Watch Forums on a controversial DMNews article by David Pasternack named Troubled times for SEO firms from yesterday. David has three points, all making a case for PPC being more challenging than...

Posted on October 25, 2006 7:33 AM