Entries from Search Engine Roundtable tagged with 'link exchanges'

Why Link Pages & Directories Might Not Work

A WebmasterWorld thread touches on a simple topic, the topic of link pages. Many sites have them, a page that contains links to link partners. Some of these pages are labeled "resources," some are labelled "partners," some are "directory," and...

Watch Out How You Ask for a Link!

As many webmasters know, link exchange requests are not abnormal. Eric Ward wrote a Search Engine Land post about the many mistakes that people make when asking for a link from an impersonal email to a statement saying "I'm in...

Are Link Exchanges All Manipulative of Search Algorithms?

A Cre8asite Forums thread goes into a debate about the nature of link swaps or link exchanges. EGOL, forum moderator, sparked the debate by saying: Link swapping is manipulation. Now, you and I know that he did not mean that...

Link Building is Getting More Difficult, but Why?

WebmasterWorld members wonder why link building has become more difficult. Years ago, it would be easy to ask a webmaster to create a link on his/her site to point to your site. But now, everyone is requiring reciprocity or they...


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