As many webmasters know, link exchange requests are not abnormal. Eric Ward wrote a Search Engine Land post about the many mistakes that people make when asking for a link from an impersonal email to a statement saying "I'm in charge of getting links!"
The discussion moved over to Sphinn where members share their own tips and tricks to avoid making the same mistakes.
- Don't title your email "Link Exchange Request."
- Use proper grammar.
- PageRank isn't as important as these people think. More on that here.
- Don't insult the credibility of the sites that you ask for links from. If you're already pursuing a link, stop asking for a "verification process."
- Do your research and contact the right person.
- Avoid link exchanges.
In other words, don't write link exchange request emails at all. ;) (Or just do it right.)
Forum discussion continues on Sphinn.