Entries from Search Engine Roundtable tagged with 'google quality score'

A fairly basic but confusing question in the pay-per-click auction space of search advertising is often around the topic of match types and the auction around it. One question asked at a Google Groups thread asks if I am bidding...

Posted on November 3, 2008 7:49 AM

Typically, if you see an ad first, you are more likely to click that ad over the ad you see later. Meaning, in Google, the search ads are listed along the right hand column. If you are in position one...

Posted on October 31, 2008 7:53 AM

Google announced last night that the real time quality score algorithm would be live within days. Many are now reporting that they are seeing it live in their campaigns. I personally logged into a few of my accounts and noticed...

Posted on September 16, 2008 7:59 AM

Just about three weeks ago, Google told us about the new, dynamic AdWords quality score that they are testing out. We saw that some advertisers have seen the new quality score in place, and we posted screen shots of those...

Posted on September 10, 2008 7:53 AM

Google announced that the quality score metrics are more real time based on a per-query level, now. Not that this has been implemented on everyone's campaigns yet, but it will happen soon enough. Since then, advertisers have been noticing anomalies...

Posted on August 27, 2008 7:45 AM

This may be an obvious fact for many Google AdWords professionals, but I am sure many people do not know this. According to a Google AdWords representative, Google only uses exact match data for quality score analysis data. AdWordsPro Sarah...

Posted on July 17, 2008 8:34 AM