Entries from Search Engine Roundtable tagged with 'conferences'

So you can't travel the globe for every conference, but finally you discover that there's a conference in your area. Now you need to justify the expenses. Is it worth $1500+ for just a few PowerPoint presentations, or is there...

Posted on March 24, 2008 9:08 AM

Todd Malicoat wrote a funny post about the 15 ways to be a SEO conference douchebag, that is, what you should not do at the search engine conferences to upset other attendees. His list includes being a pushy salesperson, soliciting...

Posted on March 10, 2008 10:53 AM

Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...

Posted on March 6, 2008 7:51 AM

Rand Fishkin wrote a blog post on the reasons why you must attend SMX West. Among his reasons: you can meet potential employees and clients, you can perform competitive analysis, you can brainstorm with speakers, you can test your elevator...

Posted on January 10, 2008 9:46 AM

Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...

Posted on December 7, 2007 10:15 AM

Kim Frederiksen - Addvisors - Case Study Find an Edge - more business - better business - cheaper business Case Study - VIP Properties - ppc was getting to expensive 8.7 millionaires in the world - 2.9 in NAmerica -...

Posted on December 6, 2007 3:54 PM

It seems that half of the panel was unable to make it at the last minute. Marc Juneau - Nolagraphics.com Gives his background - started at GoDaddy and now has own company. History of Web - 1 site to 160...

Posted on December 6, 2007 2:21 PM

It's extremely important for IT and Marketing to work together.  Kiss and make up!!!  IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...

Posted on December 6, 2007 12:21 PM

Ready to start your search marketing career?  This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...

Posted on December 6, 2007 11:13 AM

Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds - Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a...

Posted on December 5, 2007 6:16 PM

Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...

Posted on December 5, 2007 5:13 PM

Speaker 1: Mark Jackson – VIZION Interactive, Inc. I will cover getting your site to do well and traffic – not the end of the game; you need to convert and be successful on all browsers. I will cover keyword...

Posted on December 5, 2007 4:35 PM

A web site cannot exist without hosting. This is an area that is often poorly researched by site owners. This session reviewed current issues with the web hosting industry and touched upon on hot topics including shared hosting, shared IPs,...

Posted on December 5, 2007 4:33 PM

Brett has each person give a background on themselves. Each quickly does so. Monti plugs the domain auction @ 3PM later today. Domain names as a marketing tool Mark Klein - Sedo Background: - descriptive "direct navigation" - this is...

Posted on December 5, 2007 4:30 PM

Clark Walton, Esq. - Domain Name Law Diffe cant hide - Domain privacy services between UDRP and ACPA Register your trademark - stay away from trademarks of others You cant hide UDRP - uniform dispute resolution policy - binding arbitration...

Posted on December 5, 2007 4:29 PM

Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....

Posted on December 5, 2007 4:26 PM

Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...

Posted on December 5, 2007 1:13 PM

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...

Posted on December 5, 2007 12:11 PM

How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force.  They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...

Posted on December 5, 2007 12:08 PM

Jaan Janes - SVP, Business Development, Pulse 360 Talks about Pulse 360 and what they do. Relvancy - Shows some good examples that his company does and some bad ones by Google. Relevancy: Do your ads even matter? Alot of...

Posted on December 4, 2007 7:43 PM

Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff) 95 Thesis -...

Posted on December 4, 2007 7:42 PM

Chris - Moderator Founder of DMOZ Jim Boykin - We Build Pages The presentation isnt flashy and until the other day there wasnt even a presentation *some chuckles* The Questions: What link building methods have changed? - Link Trades -...

Posted on December 4, 2007 7:41 PM

Social Media is hot in 2007 and should continue in 08. Rand is up first. Social Media Marketing Essentials - he has 2 presentations. socail Media 101 (pure basics) - 60 websites worth watching (more advanced) Rand takes a vote...

Posted on December 4, 2007 7:39 PM

Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com   Gary Price – (This presentation was...

Posted on December 4, 2007 6:00 PM

Moderator: Christine Churchill. Will talk about copywriting secrets. Better qualified traffic if better ads. Things to remember is competitors have same problem, 25 words or less. Harder to be concise when you have less room. Takes creativity and thought to...

Posted on December 4, 2007 4:31 PM

Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...

Posted on December 4, 2007 3:49 PM

This is a Q & A Intro to SEO 101 session with Jill Whalen, Bruce Clay, Jake Baillie, Bill Slawski, and Ash Nallawalla. Q: How important are on page factors now relative to off page factors? A: Bruce: If you...

Posted on December 4, 2007 3:28 PM

Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....

Posted on December 4, 2007 3:27 PM

Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...

Posted on December 3, 2007 3:18 PM

Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...

Posted on December 3, 2007 12:26 PM

SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...

Posted on December 3, 2007 12:25 PM

Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...

Posted on December 3, 2007 11:10 AM

I love conferences. Anyone who knows me would know that. I love meeting new people (hint: I'll be liveblogging for Search Engine Roundtable at Pubcon which means I'll likely be sitting in the front row for most sessions. You should...

Posted on November 21, 2007 10:07 AM

There are three keynotes at the upcoming PubCon. They include Craig Newmark of Craigs List, Richard Rosenblatt of DemandMedia, and Matt Cutts of Google. Now, most of you are probably more interested in Mr. Cutts. If so, and you are...

Posted on November 8, 2007 7:39 AM

Ever want to have Google representative come to an event of yours and speak? Let's say you are doing a small conference, maybe a seminar, heck maybe even an award show. Maybe you wanted to invite your favorite Google guy...

Posted on November 7, 2007 7:39 AM

Last week, SearchCamp was held in Chennai, India. While none of us at Search Engine Roundtable were able to cover the event, there is a lot of coverage on other blogs from those who attended. Review of the First Search...

Posted on October 10, 2007 9:25 AM