The SES San Jose conference is now complete and it was great going back to San Jose to see everyone. It has been a several months since I personally went to a conference, so it is nice to get back...
The SES San Jose conference is now complete and it was great going back to San Jose to see everyone. It has been a several months since I personally went to a conference, so it is nice to get back...
Below is live coverage of the Independent SEMs/SEOs - Issues & Answers from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Gaurav Sharma of Think Mantra. We are using a live...
Below is live coverage of the Advanced SEO Roundtable: What is it Really? And Where is it Going? from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging...
Below is live coverage of the Brand, Trademark & Reputation Management from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta & Keri Morgret of Strike Models. We are using a live blogging tool...
Below is live coverage of the News Search SEO from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Gaurav Sharma of Think Mantra. We are using a live blogging tool to...
Below is live coverage of the Advanced Paid Search Techniques from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide the real time coverage....
Below is live coverage of the SEO Through Blogs & Feeds from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Barry Schwartz of the Search Engine Roundtable . We are using...
Below is live coverage of the Keynote: Charlene Li, How to Prepare for the Future of Search from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable & Gaurav Sharma of...
Below is live coverage of the Social Media: White Hat vs. Black Hat from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to...
Below is live coverage of the Turning Simple Change into Big Profit from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Gaurav Sharma of Think Mantra. We are using a live...
Below is live coverage of the Google Analytics and Website Optimizer, Secrets Revealed! from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the...
Below is live coverage of the Discover the Power of Linking: Link Building Basics from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures & Keri Morgret of Strike Models. We are using...
Below is live coverage of the Keynote: Nicholas Fox, Business Product Management Director, AdWords, Google from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging...
Below is live coverage of the Bing Toolbox: Your One-Stop Shop for Better ROI from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide...
Below is live coverage of the Search on a Dime from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to provide the real...
Below is live coverage of the Small Voices, Big Impact: Social Media for the Little Guy from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Barry Schwartz of the Search Engine...
Below is live coverage of the Keywords & Content: Search Marketing Foundations from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the real...
Below is live coverage of the Launching a Global Website from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the real time coverage....
Below is live coverage of the Keeping it Local: The Convergence of Smart Phones & Local Search from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a...
Below is live coverage of the Meaningful SEO Metrics: Going Beyond the Numbers from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging tool to provide the...
Below is live coverage of the SEO Tools of the Trade: What's in YOUR Toolbox? from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Barry Schwartz of the Search Engine Roundtable....
Below is live coverage of the Don't Call it a Comeback: Semantic Technology and Search from the SES San Jose 2009 conference. This coverage is provided by Chris Boggs of Rosetta. We are using a live blogging tool to provide...
Below is live coverage of the How to Turn Your Web Analytics into a Money Making Machine from the SES San Jose 2009 conference. This coverage is provided by Gaurav Sharma of Think Mantra. We are using a live blogging...
Below is live coverage of the Turning the Social Web Into Real ROI from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the...
Below is live coverage of the Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live...
Below is live coverage of the The Next Wave for Online Video from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool to provide...
Below is live coverage of the Creating a Web Analytics Culture from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models & Gaurav Sharma of Think Mantra. We are using a live blogging...
Below is live coverage of the The View From the CMO's Office from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures. We are using a live blogging tool to provide the real...
Below is live coverage of the Always be Testing: Marketing Optimization in Challenging Times from the SES San Jose 2009 conference. This coverage is provided by Keri Morgret of Strike Models. We are using a live blogging tool to provide...
Below is live coverage of the How to Optimize for Search and Engage the Community from the SES San Jose 2009 conference. This coverage is provided by Patty Adams of Vertical Measures and Barry Schwartz of the Search Engine Roundtable....
Below is live coverage of the Keynote: Clay Shirky, Author of Here Comes Everybody from the SES San Jose 2009 conference. This coverage is provided by Barry Schwartz of the Search Engine Roundtable. We are using a live blogging tool...
SES San Jose is just a couple weeks away now and I wanted to let you all know, we will be true live blogging the event. Last year, I personally did not go, but we did have coverage of the...
It is now 8am, I am at my desk, in my office in New York. I landed this morning at about 5:20am in Newark, NJ, after flying all night (the red eye) back from PubCon Vegas 2008. It was an...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Searching For Jobs in Search: Starting and Advancing Your Career in the Industry Search Advertising Tools Organic Listings Forum The Best...
In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with...
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools, and techniques. There's no set agenda, so this is an ideal session to discuss any...
Secrets of paid and organic search? Sure, they're out there. Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets. While there's no...
Marketers face a bewildering number of options in selecting their search marketing campaign tools and vendors, and making a decision will only become more difficult as the variety of players in the industry grows. Likewise, instead of just settling for...
In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers from purchasing keywords that are trademarked...
What percentage of online searches are local? If you consider searches that end up having some influence on local buying activity, the opportunity is put into perspective. But there are still large gaps between the point of search and the...
This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage...
Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Black Hat / White Hat: Playing Dirty with SEO Facebook, Feeds and Micro-Blogging Maximizing SEO Returns with User Generated Content Advanced...
From Facebook to MySpace, Twitter to FeedBurner, social software and feeds are reshaping the world we live in and streamlining our online experience. Networking sites like Facebook and social messaging utilities like Twitter bring the human element to the foreground...
How can you best tap into long tail terms? Are there targeting techniques you're overlooking? This session examines these and other techniques to help you get more out of paid search. Moderator: Richard Zwicky, Founder & CEO, Enquisite Speakers:...
Moderator: Marshall Sponder, Senior Web Analyst, Monster.com Use comscore Conversational media category - dont forget that the numbers are panel based Let google do it for us - Trends down to the site are now available CMO’s will end...
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner. Moderator: · Kevin Ryan, VP, Global Content...
Kendall Allen, Former Managing Director, Incognito Digital, Digital Marketing and Convergence Media Consultant The advancement of integrated media - silo days of search and social media - integration vs. synchornization - cooler yet, really integrated digital Search and Social Media...
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine...
More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a...
Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0, and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast emerging as a must-have...
Philip James, CEO, Snooth, Inc. What changed? Web got big - search engines index small portion - poor results for focused searches - endless tweaking of search terms - need for specialized search - videos, jobs, medical data, blogs, etc...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: Measuring Success in a 2.0 World Global Search for the B2B SEM Shopping Search Tactics 7 Proven Ways to get Your...
Many companies find it difficult to use web analytics for more than reporting and ad hoc investigations. By defining requirements, roles, tasks, and benchmarks, an efficient process replaces one-off requests. This session covers practical workflows that you can quickly implement...
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details...
Google continues to innovate around bringing power, flexibility, and accessibility to web analytics and web content testing. Join us for the latest news about Google's free web analytics and multivariate testing products: Google Analytics and Website Optimizer. Learn straightforward,...
Finding keywords, trying different ad copy, testing landing pages, bid managing – blah blah blah. You already know what managing SEM is about. But if you crave the new SEM tactic, the unknown search story, the changing market dynamics of...
Learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion once you get there. Join Internet marketing guru Shawn Moore as he explains the secrets that he has discovered over...
Learn how content from your e-commerce or merchant site can - and should! - be included in shopping search engines. Moderator: * Brian A. Smith, Analyst, ComparisonEngines Speakers: * Aaron Shear, Partner, Boost Search Marketing * Brian Mark, CTO, Toolbarn.com...
Patricia Hursh, President, SmartSearch Marketing 1. Which engines 2. how importatn is translation 3. regional search trends 4. ease of PPC campaign set-up 5. common constraints *shows some graphs of # of searches and market share of different engines*...
How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your...
Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday: More Customers, Fewer Costs: Why Marketing to the "Long Tail" Makes Sense Universal Search Search Industry Update Pay Per Conversation Non-Profits...
Gary Stein, Director of Strategy, Ammo Marketing Starts with an actual story - about snow tires in Alaska and Nordstrom. Brand - statement of belief - communicated - managed - developed - stakeholders - ability to recall - needs...
According to comScore, nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month. However, the average YouTube video receives only 100 views...
Where does search really fit within a marketer's total digital advertising effort? Big businesses and small businesses alike struggle with how to allocate search marketing, and other online advertising or marketing efforts. This Orion panel will evaluate strategic thought processes...
Moderator: Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch Speakers: Amit Kumar, Director Product Management, Yahoo! Search Nagaraju Bandaru, Co-Founder & CTO, BooRah Erik Collier, VP, Product Management, Ask.com Tim McGuiness, VP of Search, hakia.com Scott Prevost,...
Moderator: Rebecca Lieb, Contributing Editor, ClickZ Speakers: Dhana Pawar, Co-Founder & VP Products, Yojo Mobile Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc. Brian Wool, VP of Content Distribution, Localeze The "one web" premise of the iPhone generation of...
In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the...
Non-Profits & Socially-Responsible Companies With Global Interests in a 2.0 World The Web has changed how we do everything, including giving back to our fellow man. What does the nonprofit world look like in the Web 2.0 world? Technology has...
For marketers to become successful in their SEM efforts, PPC can no longer stand for "Pay Per Click" — it must stand for "Pay Per Conversation." Many marketers agree that the current state of the economy is having an...
Search marketing is the largest online ad format. Paid search not only accounts for nearly 45% of the global online ad spend, but it is also one of the fastest growing online ad formats. The panel will focus on the...
Universal & Blended Search Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, learn from industry...
This session will address how marketers utilize the long tail of the Internet and search engine marketing to identify and reach consumers who are interested in what a company has to offer, but don't fit the traditional definition of the...
It is that time of the year, where Search Engine Strategies (SES) comes to San Jose, California. SES San Jose 2008 is just one week away, starting Monday, August 18th. SES is offering up over 70 sessions and we hope...
So you can't travel the globe for every conference, but finally you discover that there's a conference in your area. Now you need to justify the expenses. Is it worth $1500+ for just a few PowerPoint presentations, or is there...
Todd Malicoat wrote a funny post about the 15 ways to be a SEO conference douchebag, that is, what you should not do at the search engine conferences to upset other attendees. His list includes being a pushy salesperson, soliciting...
Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn. Should...
Rand Fishkin wrote a blog post on the reasons why you must attend SMX West. Among his reasons: you can meet potential employees and clients, you can perform competitive analysis, you can brainstorm with speakers, you can test your elevator...
Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place. Again,...
Kim Frederiksen - Addvisors - Case Study Find an Edge - more business - better business - cheaper business Case Study - VIP Properties - ppc was getting to expensive 8.7 millionaires in the world - 2.9 in NAmerica -...
It seems that half of the panel was unable to make it at the last minute. Marc Juneau - Nolagraphics.com Gives his background - started at GoDaddy and now has own company. History of Web - 1 site to 160...
It's extremely important for IT and Marketing to work together. Kiss and make up!!! IT guys do more than play quake. First begin your research project by looking at: URL Structure How many variables are in that url? Search Engine...
Ready to start your search marketing career? This panel looked at ways fledgling SEMs can educate themselves to get started in this exciting profession. The session was moderated by: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and...
Rick Klaus - Feedburner/Google - SEO for Blogs and Feeds - Google does not index RSS/Atom content - social netowrks encourage feed distribution - Feedburner's "pro" features are free - one of the large upsides to being bought by a...
Speakers: Todd Parsons, Co-Founder and CPO, Buzzlogic Jay Sears, SVP, Strategic Products and Business Development, ContextWeb, Inc. Jason Weisberger, COO, Federated Media Blog Statistics 65 million Americans read blogs 60% of those readers access blogs to explicitly get an opinion...
Speaker 1: Mark Jackson – VIZION Interactive, Inc. I will cover getting your site to do well and traffic – not the end of the game; you need to convert and be successful on all browsers. I will cover keyword...
A web site cannot exist without hosting. This is an area that is often poorly researched by site owners. This session reviewed current issues with the web hosting industry and touched upon on hot topics including shared hosting, shared IPs,...
Brett has each person give a background on themselves. Each quickly does so. Monti plugs the domain auction @ 3PM later today. Domain names as a marketing tool Mark Klein - Sedo Background: - descriptive "direct navigation" - this is...
Clark Walton, Esq. - Domain Name Law Diffe cant hide - Domain privacy services between UDRP and ACPA Register your trademark - stay away from trademarks of others You cant hide UDRP - uniform dispute resolution policy - binding arbitration...
Speakers: Marc Barach, Chief Marketing Officer, Ingenio, Inc. Dan Hight, Director of eCommerce Sales – Agency Division, Superpages.com Pay Per Call is paid calls from search. Calls: A performance based advertising service and network that drives calls instead of clicks....
Speakers: John Squire, SVP, Product Strategy, General Manager, Search Services, Coremetrics Bob Heyman, Chief Search Officer, Mediasmith Isabel Sopoglian, VP of Search Marketing, Cars.com John Think about your marketing in terms of how we get the right visitors and what...
Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API...
How ThomasNet reinvented itself after 100 years A little history ThomasNet was a print directory company who turned into a giant online marketing force. They connect industrial buyers and suppliers. They’ve been online since 1995; 100% focus on industrial marketplace. ...
Jaan Janes - SVP, Business Development, Pulse 360 Talks about Pulse 360 and what they do. Relvancy - Shows some good examples that his company does and some bad ones by Google. Relevancy: Do your ads even matter? Alot of...
Todd Malicoat - stuntdubl.com - Hook Combinations for Successful Linkbaiting Shows a photo of B-Real of Cypress Hill (I am able to call it out before anyone - all those years of listening to Cypress Hill payoff) 95 Thesis -...
Chris - Moderator Founder of DMOZ Jim Boykin - We Build Pages The presentation isnt flashy and until the other day there wasnt even a presentation *some chuckles* The Questions: What link building methods have changed? - Link Trades -...
Social Media is hot in 2007 and should continue in 08. Rand is up first. Social Media Marketing Essentials - he has 2 presentations. socail Media 101 (pure basics) - 60 websites worth watching (more advanced) Rand takes a vote...
Speakers: Jeremy Kreitler, Director of Product Management, Yahoo! Maps Ian White, CEO, Urban Mapping Jim Schoonmaker, CEO, Everyscape Ziya Genceren, LiveSearch Maps Product Manager, Microsoft Gary Price, Director of Online Information Resources, Ask.com Gary Price – (This presentation was...
Moderator: Christine Churchill. Will talk about copywriting secrets. Better qualified traffic if better ads. Things to remember is competitors have same problem, 25 words or less. Harder to be concise when you have less room. Takes creativity and thought to...
Speakers: * Jennifer Doss, E-Commerce Marketing Manager, Lids.com * Jamie Smith, CEO, Engine Ready * James Beriker, President, Efficient Frontier * Chris Leggatt, Senior Account Executive, Moniker Jennifer Doss Lids.com is real-time they sell hats from colleges and other sports...
This is a Q & A Intro to SEO 101 session with Jill Whalen, Bruce Clay, Jake Baillie, Bill Slawski, and Ash Nallawalla. Q: How important are on page factors now relative to off page factors? A: Bruce: If you...
Google is on a rampage to devalue sites who engage in link buying and selling. Do paid links ruin the integrity of search engine results? Are they evil? From the conference description: “Search engines, especially Google, say don't do 'em....
Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network Speakers: Bill Hanekamp, CEO, The Wall Ed Kim, Chief Executive Office, Red Bricks Media Fionn Downhill, CEO & President, Elixir Systems Rebecca starts off talking about can you build the...
Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Darian Rodriquez Heyman, Executive Director, Craigslist Foundation Ben Rattray, Founder & CEO, Change.org Nan Dawkins, Founder, RedBoots Digital, Serengeti Communications Darian Rodriquez Heyman They take the name and spirit of Craiglist into...
SES Chicago 2007 Day 1 Session 2: Meet the Web Analytics Players Vendors from major web analytics services each covered different metrics challenges plus answered questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing,...
Moderator: - Kevin Ryan – Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch. Speakers: - Motoko Hunt – Founder, Japanese Search Marketing Strategist, AJPR LLC - T.R. Harrington – Director of Strategic Direction & Product Development,...
I love conferences. Anyone who knows me would know that. I love meeting new people (hint: I'll be liveblogging for Search Engine Roundtable at Pubcon which means I'll likely be sitting in the front row for most sessions. You should...
There are three keynotes at the upcoming PubCon. They include Craig Newmark of Craigs List, Richard Rosenblatt of DemandMedia, and Matt Cutts of Google. Now, most of you are probably more interested in Mr. Cutts. If so, and you are...
Ever want to have Google representative come to an event of yours and speak? Let's say you are doing a small conference, maybe a seminar, heck maybe even an award show. Maybe you wanted to invite your favorite Google guy...
Last week, SearchCamp was held in Chennai, India. While none of us at Search Engine Roundtable were able to cover the event, there is a lot of coverage on other blogs from those who attended. Review of the First Search...
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