Stolen Content A Problem For You? Add Links To Yourself.

Feb 14, 2013 • 8:48 am | comments (10) by twitter Google+ | Filed Under Google Search Engine Optimization

link baitA HighRanking Forum thread talks about a common concern many SEOs and webmasters face - stolen content potentially outranking them.

In fact, this piece of content will likely be stolen about 50 times in the next 2 hours. :)

That being said, what can you do about it?

We do have a detailed article with several tips from Google's Matt Cutts himself named Google On Outranking Stolen Content. But what else can you do? How can you make stolen content work for you?

You can add links in your content that link back to that piece of content. This way, the 50 people who rip off this content, at least a nice percentage of them will just take your content and keep the links intact and link back to you. Who knows, maybe it will help you. :)

One person who tried this said:

I rank very well for that particular post. I knew this day would come so I planted a link in the copy back to me - and this guy is such an idiot that he didnt check so he sends me traffic!

But this webmaster is also concerned that a content spam blog is linking back to his blog and thus potentially having bad links pointing to his site. Should he worry? Would you not take this approach?

That is a good question. The last thing you want these days is not only stolen content outranking you but also hurting you. You do not want your clever trick to come back and bite you. So what do you do?

Here is Matt's video from 2011:

Forum discussion at HighRanking Forum.

Image credit to BigStockPhoto for link bait

Previous story: Googlers Wary About The Internship Google Movie



02/14/2013 02:42 pm

Have been making hay out of scrapers not bothering to remove my links for years... welcome to the party ;)


02/15/2013 04:49 am

Seriously is Google really that bad? So the content outranks you but it might be considered spam by Google? Just how dumb is the Google algorithm? you would think if it outranked the original article it would have to be a decent site to achieve this? Although I could be wrong!


02/15/2013 09:33 am

"the content outranks you but it might be considered spam" For one single piece of content replication it is indeed unlikely (though with Google you never know). However, the article is about the "link back to your own site" method. Now, it is perfectly possible, that some of the thieves will outrank you (regardless of the link inserted), and some of them hurt you (because of the link inserted). So it's all about the risk of falling between two stools by using this technique.

Emma Ewers

02/15/2013 12:30 pm

I find using Tynt is a great way (people don't realise they are linking back to you when they copy and paste it into their own blog!! :) Ooops secret's out ;)

Jimmy Maddox

02/15/2013 03:39 pm

but then the other guy should get duplicate content issues. this never m akes sense

Britney Rothman

02/15/2013 09:10 pm

That is a cool way to make sure that you get credit for the content that you write or that in my case pay a free lance writer. I looked for the link back to me feature and there is a widget for blogger, does anyone know if there is one for wordpress?

Frank Squal

02/16/2013 07:14 am this is what I call scamming the scammer. I love this idea and will be using it often. I have a problem with people stealing my content and it drives me nuts. I am always wondering if the are that bad of a writer that they can't even write their own content.

Thomas Kane

02/18/2013 06:16 pm

How about if you are going to write something worth stealing, be sure you know how to outrank anyone who might steal it. Problem solved. :)

Patricia Haag

02/19/2013 11:15 pm

Thanks for mentioning Tynt. I am now using it.

Kieran Headley

02/21/2013 11:39 pm

Would a Canonical Link not help more in this situation more than a link back to the post?

blog comments powered by Disqus