Filing A Patent On The SEO Process

Apr 20, 2012 • 8:39 am | comments (10) by twitter Google+ | Filed Under Search Engine Industry News

SEO PatentI spotted a thread at Quora about someone asking why would an SEO company patent the process behind search engine optimization (SEO)?

I checked the patent database and two recent patents were awarded in the past couple months around the subject of SEO processes.

They include:

"Website and method for search engine optimization by prompting, recording and displaying feedback of a web site user" was awarded on April 3, 2012 to Worldwide Creative Techniques, Inc. Here is the abstract:

The invention provides a web site with content designed to elicit responses from users that contain keyword dense content for a chosen word or words. Users submit responses to the website and the website displays the responses on a web page. The accumulation of targeted and keyword specific material in natural language as recorded and displayed on the web site attracts search engine spiders and achieve a higher ranking in response to key word searches matching the keyword dense content.

"Operationalizing search engine optimization" was awarded on March 13, 2012 to Brightedge Technologies, Inc. Here is the abstract:

A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.

The big question here is should an SEO company be able to process their process and steps they take to perform SEO? Clearly some have but is the SEO process patentable?

Forum discussion at Quora.

Image credit to ShutterStock for patent icon.

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04/20/2012 12:48 pm

I can see why a company would go this route but it has very little to no effect on the seo landscape. For it to be beneficial they would have to divulge their patented seo process for the whole world to see... and even then, honestly, wo is going to report their tactics to a company? {insert LOL} @RomeroStefano:twitter 

Rishi Lakhani

04/20/2012 02:12 pm


Joe Rega

04/20/2012 02:20 pm

Plus, is it wise to patent a process for something that changes so frequently?

Andrew Thompson

04/20/2012 02:45 pm

The first one seems like a patent on 'user generated content', and could cover reviews, comments such as this one, and maybe even forums. I think Amazon would take issue with it, as would nearly every other product review website. The second one sounds like brand management, and is something that I'm sure the big soap brands have been doing for years.


04/20/2012 04:31 pm

google can patent the seo processes that manipulate their algos the most and then sue anyone who ranks too well using them... lol

Jonathan Schlackman

04/20/2012 04:56 pm

That sounds as ridiculous as McDonalds trademarking "I'm Loving It"  But ridiculous seems to be the norm today

Alistair Lattimore

04/20/2012 10:39 pm

The first abstract might we well be shortened to say: "I blogged, a bot crawled it & I got some traffic" That is ludicrous.

Voice of Sanity

04/21/2012 12:30 am

The patent trolls be damned.


04/22/2012 08:05 am

That sounds so funny, still this Patent could be a well safest place for SEO companies. But not sure about how they will prove it to be worthy. 

harsa saha

04/29/2012 02:53 am

I agree with jeet, it does sound very funny.

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