SEOs From Large Companies Can't Seek Out Google Webmaster Help?

Mar 3, 2014 • 8:52 am | comments (12) by twitter Google+ | Filed Under SEO - Search Engine Optimization
 

walt disney companyI cannot tell you the number of SEOs who work at high profile companies who have gotten themselves in trouble by asking or posting information in a public Google forum. It is sad to see because sometimes that can lead to the SEO losing their job. We've covered some of these stories in the past here.

Now, should that mean that SEOs who work at high profile companies can't ask questions or can't think about thought provoking SEO topics?

A recent thread at Google Webmaster Help had an SEO Executive from The Walt Disney Company start a thread on an interesting topic. His name is Ryan Hawkes and according to his LinkedIn profile, he has been with the company for less than a year. But the question wasn't dumb or wasteful, it was one of those questions that ask you, - what if???

The question was:

Does the level of engagement a link receives effect it's SEO value?

Clearly, Ryan knows the answer is no. But what if? What if Google looked at the clicks a link gets on a specific page to another page and uses that as a link metric? Wouldn't that make links more valuable?

Well, maybe.... We know click data is fairly easy to abuse and spam. If that was the case, click army's can be hired cheaply to spam the algorithm.

Either way, how would Google get at that data? Via Google Analytics? Heh.

You see, the topic goes into multiple directions and should Ryan and other SEOs who work at high profile companies be nervous about posting in public forums? Yes, they should but only if they don't know what they are doing. So maybe these high profile companies should make their SEOs post in the forums once a month? ;-)

Forum discussion at Google Webmaster Help.

Previous story: Google: You Don't Have To Disavow Off Topic Links
 

Comments:

Alexandra Petean-Nicola

03/03/2014 02:05 pm

I do consider that is a problem from multiple aspects. One that you don't let the guy actually get the answers he needs when he needs them. Yes it might be a liability if he's dumb,but you (the big company) hired him for a reason. The second problem I am having is the fact he can bring you exposure. It should be his job to write on forums and get into discussions. Those are opportunities to mention your site as well as a good example. I'll stop here before. Glad I found this article.

Gridlock

03/03/2014 02:14 pm

Top Tip - if you post on the internet and say your site is "disney.co.uk" you should be prepared to not be taken at face value. Top Tip The Second - don't use the Webmaster Forum for hypothetical SEO questions, especially if they're widely discussed elsewhere and you have 'SEO' in your job title.

Jake Kelly

03/03/2014 03:21 pm

I post under a pen name when I'm concerned the question I'm asking is something I should already know the answer to. And no, Jake Kelly is not my real name LOL.

Adam Heaton

03/03/2014 03:53 pm

Remaining anonymous online when SEO is concerned is always a good thing! Unless you're like me, who doesn't care what the consequences are... or maybe I am? Who knows?

Larry page

03/03/2014 05:27 pm

Adam, I totally agree!

Matt Cutts

03/03/2014 05:28 pm

You should never have to post under a fake name.

guest

03/03/2014 07:47 pm

I work as an in-house SEO at a large corporation (certainly not as prominent as Disney). I used to post under my registered Disqus username until I realized people could figure out my email and see what company I worked at. Now all posts are under guest. It is the same under all other SEO forums I frequent. I unfortunately have to ask vague or generic questions to some things that I need answers to because I cannot post anything about the company online.

Mark Aselstine

03/04/2014 12:08 am

Do large companies, which do not sell SEO products or services need exposure on SEO sites? I don't think there is any amount of traffic that is worth the time being put in. Secondly, yes Disney should have people spending time in places where users likely to buy their products will be....I wouldn't have Webmaster Help on any short list of those though

Michael Martinez

03/04/2014 05:17 am

Looks like the original message in that discussion has been deleted.

Google Guy

03/04/2014 12:24 pm

You should always use your real name otherwise I will out you on Twitter.

Adam Heaton

03/04/2014 03:19 pm

Thanks Larry, it's an honour.

Gracious Store

03/04/2014 09:39 pm

Why should anyone ask question they already know an answer to? Just for the fun of asking or to hear what other people think about that issue. Either case that should not cause anyone to lose their job for whatever reason

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