To Censor Google Search Results Through Personalization

May 12, 2011 - 7:53 am 5 by

Information BubblesEli Pariser gave an interesting presentation at TED named Beware online "filter bubbles". In short he goes through how when Google and Facebook use personalization to show you results, i.e. Google search results or Facebook status updates, it can be a form of censorship.

For example, Facebook shows you more information from your closer friends then others. They do not post all of your friends data on your home page because Facebook wants you to see things they think you find more interesting. Google is slowly incorporating social elements in search results and he also talks about how Google is using other means to personalize the search results (i.e. location, browser, language, web history, friends, etc.).

Watch the video - trust me - it will go by fast:

Do you think that this is a form of censorship? Take my poll:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 17, 2025

Nov 17, 2025 - 10:00 am
Google Ads

Google Ads Journey Aware Bidding Coming In 2026

Nov 17, 2025 - 7:51 am
Google

Google Testing Old Search Design - Or Is It A Bug?

Nov 17, 2025 - 7:41 am
Google

Google App Image Search: Get Started With A Few Topics

Nov 17, 2025 - 7:31 am
Google

When Google Search Snippet Description Go Wrong

Nov 17, 2025 - 7:21 am
Google Ads

Google Adds Top Combinations To Combinations Report For PMax

Nov 17, 2025 - 7:11 am
 
Previous Story: Chrome Chocolates