The big news yesterday was that Twitter announced the launch of their new Twitter design. The new design is aimed at making it easier to use and easier to find and discover things within the ecosystem.
My favorite parts of the announcement is a new TweetDeck for Chrome and Mac OS App Store plus the new app and finally the embeddable tweets.
On the search side, Greg Sterling reported that the search was improve but said, "although no one could tell me specifically what they were."
Here is an embedded tweet:
I like the new TweetDeck for Mac OS
— Barry Schwartz (@rustybrick) December9, 2011
You can see the embed tweet link when you view the tweet detail page:

Then a pop up box comes up with the embed options:

To see more details on the new features, designs and ability to discover new content, see fly.twitter.com. To get it yourself, just update your mobile app and Twitter should give you the new features on Twitter.com soon after.
If you are a brand, you probably want to read this.
Forum discussion at WebmasterWorld.

Comments:
Nick Stamoulis
12/09/2011 02:21 pm
All of the major social networks have been undergoing changes, both in design and product offerings. It's important for the networks to improve and evolve over time in order to remain relevant.
Andy Francos
12/09/2011 02:29 pm
This is my take on it immediately after it went live yesterday evening (UK time): http://www.seo-trench.com/2011/12/09/new-twitter-design-is-now-live/ Anyone else notice that the canonical tag on your profile page now points back to www.twitter.com instead of your profile?
Mae Loraine Jacobs
12/12/2011 03:48 am
The competition is indeed getting tougher among social media websites. Google Plus right now is thinking of adding a great app for local businesses and for those who love to check in locations. Facebook allows business users to "decorate their pages." Now this. If only everyone would know how to use these changes to their benefit.
Robin Williams
01/03/2012 12:52 pm
Twitter have done a great job once again and it seem to be moving in right direction to fulfill the needs of it's user. Now users can sort the people they follow by industry, lead score, subject expertise and more.