Link Experts: Google Hostility, Links Less Important, Not Worried About Bad Links

Jun 20, 2012 - 8:42 am 12 by
Filed Under Link Building

link expertsEvery year, Rae Hoffman-Dolan posts here Link Expert Interview and she did the same, this time at a new company.

Every year the answers tend to be on the same wave length from year to year but this year, I feel the tune on links have changed. I recommend you read the full interview which features Aaron Wall, Dave Snyder, Debra Mastaler, Eric Ward, Julie Joyce, Justilien Gaspard, Michael Gray, Rae Hoffman-Dolan, Rand Fishkin, Roger Montti, and Todd Malicoat.

I pulled out the key points I felt the group was making, although there was not 100% agreement on all these points, the majority did agree:

  • More Hostility Between Google & Webmasters Than Ever Before
  • Importance Of Links To Lessen Over Time
  • 'Outing' Is Frowned Upon
  • Easily Link Building Doesn't Work
  • Most Not Worried About Bad Links

Again, I recommend you read the full Link Expert Interview.

Forum discussion at WebmasterWorld.

Image credit to ShutterStock for computer tune up

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google: 9,500 Website Infected Each Day With Malware