Journalists Upset Over Focusing On Keywords In Stories

Jun 15, 2011 • 8:50 am | comments (2) by twitter Google+ | Filed Under SEO - Search Engine Optimization

Kim posted a new thread on Cre8asite Forums after watching the Has Weinergate reporting gone too far? on CNN.

The story was about how reporters and journalists may be going too far in their reporting.

But a little bit after 6 minutes into the video, one person said that he received an email - I have to assume from his boss - telling him to use specific keywords in his posts. The keywords included; "Anthony Weiner's Wife Pregnant", "Pregnant wife of Anthony Weiner", 'Pregnant wife out of the country",etc." The journalist admitted it made him sad to see such a request.

Here is the video, skip to 6 minutes in.

There is no doubt journalists need to focus on SEO and keywords but clearly this is not about bad SEO, but rather a style of journalism targeting people searching for sensational headlines.

Forum discussion at Cre8asite Forums.

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Nick Stamoulis

06/15/2011 02:54 pm

Content should never be written for the search engines, especially news! You have to write for your reader first. While it's fine to incorporate a few keywords, you shouldn't pepper the content with them. 

Jaan Kanellis

06/15/2011 04:24 pm

I don't think it is about peppering keywords into the content.  It is about knowing what people are actually searching for and using those keyword rather than something else.  That only makes common sense.

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