The story was about how reporters and journalists may be going too far in their reporting.
But a little bit after 6 minutes into the video, one person said that he received an email - I have to assume from his boss - telling him to use specific keywords in his posts. The keywords included; "Anthony Weiner's Wife Pregnant", "Pregnant wife of Anthony Weiner", 'Pregnant wife out of the country",etc." The journalist admitted it made him sad to see such a request.
Here is the video, skip to 6 minutes in.
There is no doubt journalists need to focus on SEO and keywords but clearly this is not about bad SEO, but rather a style of journalism targeting people searching for sensational headlines.
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