SEOs Eager For PageRank Update, Did Google Give Them One?

Jan 13, 2011 • 8:02 am | comments (41) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

pagerankIn the past month or so, I have been seeing a tremendous number of requests and complaints from "SEOs" that there has not been a Google PageRank update.

Google keeps telling them not to worry about PageRank but SEOs don't hear or listen. They think SEO is all about PageRank, when you and I know it has very little to do with PageRank. Especially Toolbar PageRank which is a fictional character used by Google's marketing department.

Well, a DigitalPoint Forums thread and an old WebmasterWorld thread have SEOs saying they see a PageRank update in the Google Toolbar. I personally did not check, so I am not sure, nor do I really care, but I am here to report these discussions.

The last possible PageRank update was likely in October 2010 but there were some people reporting updates in DigitalPoint Forums & WebmasterWorld.

Previous story: Daily Search Forum Recap: January 12, 2011


Mylove Com Np

01/13/2011 01:13 pm

I think its updated but not on mine.. probably under way or may be.. who cares..


01/13/2011 01:18 pm

Hi Barry, from my point of view the last toolbar pageRank Update was in April 2nd, 2010. In october only some redirected sites get their pagerank. The google strategy is funny and mysterious: is it a poker-game because the right of using pageRank ends this year? Or will Google givi it up? But how ever it will end - it's a great marketing campaign to promote the pageRank as a brand. Best wishes, Martin


01/13/2011 01:19 pm

hehe, you can see it like this: yesterday was a toolbar update - but nothing has changed :D

SEO Lebanon

01/13/2011 01:35 pm

I saw alot of serps changes across the board with our clients site... trying to dissecting it... and will check if anyPR changes happened


01/13/2011 04:28 pm

rock solid for our clients up here at, eh, so I'm thinking NOT up here in canuckland at this point in time... :) Jim

Rick Bucich

01/13/2011 05:08 pm

There is a PR7 site I monitor has had some prominent pages live for nearly a year which are still PR0. Until I see movement there I'm going to assume no major update. I am hearing more buzz but haven't seen anything substantiated.


01/13/2011 09:34 pm

There have been reports of PageRank updates continuously since September ... there were sporadic ones in July. I think the last "concerted" update was last April. My observations of many forums leads me to conclude that quarterly updates are a thing of the past; that PR is still pushed to the toolbar, but to some sites one day, and to some another, and so on. That's what the forums reflect.


01/13/2011 10:27 pm

I have seen alot of my inner pages go from n/a to 0 im guessing this is a indication that the major pr update is coming.

Rob Woods

01/13/2011 11:25 pm

I monitor a fairly reasonable number of sites and I've seen no change. As you say...ignore's out of date and inaccurate. There are other metrics that give better data as to the link equity a page has or the traffic it might send you. As for whether they ever update it...doesn't matter to me as it's been fairly useless for some time now.


01/14/2011 05:54 am

I don't the understand the idea of Googlers of enabling & creating the toolbar pagerank when they themselves hate it. Most of the seo's in india & also client are more worried for page rank update rather than their keyword ranking.

Anil Gupta

01/14/2011 10:15 am

NO major page rank update has not been coming from Google for a long time now, but minor updates have been happening very now and then


01/14/2011 10:18 am

i don't idea for google page rank... so how to google get the page rank.

Post Classifieds

01/14/2011 06:25 pm

Page Quality is the most important thing. Not PageRank...


01/14/2011 09:16 pm

Unfortunately if you have a new page - like mine July 2010 - and have a Google pagerank of Zero then it is quite important - most folk don't know anything about SEO and to them pagerank is everything. A pagerank of 0 is not conducive to backlinks If it isn't so important and everyone is wrongly fixated on it why not get rid! The only people who seem to think its not important are those who have a good ranking!

Kenneth Bach

01/15/2011 06:04 am

I fully agree, perhaps Google says it has no importance, but as long as the users keep on thinking it has, then it would make a difference in the number of people who would see your site as important.

Sameer Varshney

01/15/2011 10:53 am

Last Google PR update happened on 02 April 2010 confirmed


01/16/2011 06:51 am

google talks out both sides of their ass, why not update it more regular or get rid of showing it entirely,


01/17/2011 07:35 am

thanks for info


01/17/2011 03:06 pm

I am making changes to some of our web sites and would like to be able to measure the SEO friendly changes we are making -- other than PR, what is the most useful way to determine that on 'this date' the ability for customers to locate our site and our products is X -- and on a future date, say 3-6 months, their ability to locate our products is now Y.. does anyone know what would be best to measure these upgrades? Thanks!


01/17/2011 05:30 pm

According to google, PR is not an important thing for webmasters then why google is not removing the PR System? Looking at SEO point of view, PR is not much more important since SEO is a task you must follow it frequently to get your business up. But looking at Marketing point of view, some of the buyer or customer consider the PageRank while giving business. I think Google have take this factor in mind and they should have to update the PageRank regularly.


01/18/2011 10:18 am

That's right, lets not think about PR and go to our usual work :-)


01/19/2011 03:16 am

It takes some times to get old features phased out :)


01/19/2011 06:53 pm

page rank is unfair to new website, and it is a good news i think


01/20/2011 11:41 am

It is been year or so my website pr stuck on 4. I expect in the next update it will have 5

Online Marketing Services

01/20/2011 11:45 am

Very true Barry. PR is not a measure to check how your site is performing. If you want to check the real performance of your site, check rankings and traffic it is receiving. Also, the patent of PageRank is expiring and I think Google will soon dismiss it from toolbar.


01/20/2011 03:45 pm

When did Page Rank really Matter? It's been Google biggest Hoax Ever!! Jose Lopez


01/21/2011 03:11 am

Our tech site just went from PR 5 to PR 6. There is a PR update going on..


01/21/2011 04:45 am

After waiting like 6 months (new domain), my new website finally has a page rank...but it's only 1 on the Home Page! I do have another page on the site ranked 1, but still come on... I average 350 viewers a day on my site. And I'd say 250 to the home page. How is that a PR of 1? My only guess is that it totaled some data before the site even existed and it averaged it in... Any ideas?


01/21/2011 10:24 am

for blogs that accept paid-to-post and paid-to-advertise opps, Page Rank matters because SEOs and advertisers use this as a basis for the ad rates and for the number of opps you'll get, well, except for PayU2Blog.

Robert Antwi

01/23/2011 10:38 am

My 10 month blog finally got its page rank (2) and my YouTube Channel got a Page Rank of 3. Ignore what people say about page rank being a bad indicator. Its a indicator to let you know your website is at least performing well within googles eyes and that your links from the page that has generated its first page rank will have some authority. Now for those that are seeing your pages first page rank, you now need to go and generate relevant backlinks to your posts and pages that have not accrued a visable page rank and continue your SEO onsite and offsite optimisation campaign. P.S A page rank of 3 coming from your youtube channel, is a do follow PR 3 link :)

01/28/2011 12:17 pm

i just created a technology news blog. And after two weeks Google started indexing my site. Now i m worried about page rank i think google will take one yr to rank me :P

ppc management

01/31/2011 10:19 am

yes the same question i was asking from google, i was expecting this from google at the end of 2010,, but then after i left my expectation, than suddenly my page rank updated some days before,, i am really happy for that..

02/08/2011 05:08 am

that's great to hear. Any good tip for me?

04/03/2011 08:01 pm

I got bad rank :( 1 down from 4 :( Please submit your website to my directories


05/06/2011 03:08 am

Hence making it important, even as leverage, in terms of the revenue you can command from sponsors...

Electronics Pani

05/20/2011 01:09 pm

May be google will now update PR only in 2012 because Google wants to keep the bad ganers trying to manipulate PR out of the game. That will be a bad news for webmasters like me who sells websites regularly on the basis of the pagerank of website!


06/19/2011 07:50 pm

Any idea when the next update will be?

Jim G

07/05/2011 03:15 pm

Hi Barry, In light of the recent TBPR update, I thought I would add a different angle to your discussion.  That is that understanding the Google PageRank algorithm, which tells us how PageRank flows within a website, is very useful in developing smart information architectures.  I have written a series of posts about this that I would love to get your comment on: Note that I strongly agree that TBPR is of little use - but the algorithm is another story. They often get confused by readers so I think its important to distinguish between TBPR and the PageRank formula. - Jim

David Brown

01/08/2012 01:59 am

I think the PageRank is important to Google, but with Bing increasing it's size - will we see another metic? - I'm wondering if Google may use it's "like/dislike" features to also influence a future pagerank update.. possible? I also see this page lists suspected update dates

Web site hosting

01/18/2012 04:26 am

A very good and informative article indeed . It helps me a lot to enhance my knowledge, I really like the way the writer presented his views..Thank you.

Barry Schwartz

01/18/2012 08:01 am


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