Google Doesn't Want You To Think About PageRank

Jan 7, 2011 - 6:15 am 11 by

A WebmasterWorld thread asks, why does Google not show a page's PageRank within Webmaster Tools. The SEO asked, "The reason we all want to see pagerank is to tell how our site(s) are performing, just like all the other stats provided. Since you'd have to verify and login, its not as likley to be abused as the toolbar."

Truth be told, we know the answer. Google did show PageRank in Webmaster Tools but dropped it in October 2009. Why? Google's Susan Moskwa explained then:

We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)

Yes, Google does not want you to "think about it" or even "look at it."

So why not remove it from the Toolbar? Well, they wanted to but I assume Google's PR team (press team) didn't want to drop it for marketing reasons.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Apr 26, 2024 - 8:01 am
Google Search Engine Optimization

Google Publisher Center No Longer Allows Adding Publications

Apr 26, 2024 - 7:51 am
Google

Google Tests Placing The Snippet Date Next To URL

Apr 26, 2024 - 7:41 am
Google

Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Apr 26, 2024 - 7:31 am
Google News

Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

Apr 26, 2024 - 7:21 am
Google Ads

Google Ads Diagnostic Tool Low Keyword Quality Warning

Apr 26, 2024 - 7:11 am
Previous Story: Google's Numbers In Webmaster Tools Are +/- 2.5M