Advertorial Spam = 11 Day Google Penalty For Interflora

Mar 5, 2013 - 8:54 am 12 by

flowerTwo weeks ago we reported that Interflora was penalized for advertorial link spam by Google. What did that result in? An 11-day Google penalty.

Matt McGee first spotted Interflora's return in Google after a short time-out session by Google.

I assume Interflora was able to convince all the UK newspapers to pull the advertorials and submitted a reconsideration request. If only it was that easy for others.

A search for their name [Interflora] shows they renewed ranking:

Interflora in Google

Of course, this leads many SEOs to believe large brands can really get away with things that small brands cannot.

Forum discussion at WebmasterWorld & Cre8asite Forums.

Image credit to BigStockPhoto for flower icon

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Bug Removes Links & Citations

Feb 4, 2026 - 4:39 pm
Google News

Google Ad Revenue Up 14% - Google's Biggest Revenue & Ad Revenue Yet

Feb 4, 2026 - 4:10 pm
Search Forum Recap

Daily Search Forum Recap: February 4, 2026

Feb 4, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd

Feb 4, 2026 - 7:55 am
Bing Search

Microsoft Publisher Content Marketplace - Pay For AI To License Content

Feb 4, 2026 - 7:51 am
Google Search Engine Optimization

Google Hit Self-Promotional Listicles In Recent Unconfirmed Updates?

Feb 4, 2026 - 7:41 am
 
Previous Story: Google's Philosophy On Manually Removing Spam