Home Depot is known to be the hub for builders of all kinds but does that include link builders?
John posted a thread at Search Engine Watch Forums stating that Home Depot is actively encouraging their "partners" to link to them in order to help them increase their rankings and authority in the search results. Home Depot even goes as far to tell them that "the hyperlink does not have to be visually indicated."
John posted the message they sent business partners the other day:
Linking to The Home Depot website will benefit our business partners by increasing the page authority of your website. Page Authority predicts the likelihood of a single page to rank well in search results. Ranking high in search results will assist with driving more relevant traffic to your website.
The email goes on to add:
Please note that the hyperlink does not have to be visually indicated.
Then the email explains how to add the link to your site and what anchor text to use.
Home Depot, really? Did you hire an outside agency or are they using an internal staff member for this? Back in March, they did have a job opening for an SEO Senior Analyst which seems to now be not open anymore.
Maybe Home Depot should stick with building decks and stay away from building hyperlinks?
Forum discussion at Search Engine Watch Forums.