Hitwise: Google Share Declines While Bing Gains Market Share

Apr 12, 2011 - 8:52 am 18 — by
Filed Under Search News

Hitwise Bing vs Google Market ShareHitwise published their March 2011 search market share report.

This time Bing has reached 30% market share, while Google's share dropped to under 65%. Google is still leading, but Bing continues to grow in market share. From February to March, Bing jumped 5% in share while Google declined 3%.

Here is the chart:

click for full size

What I also found interesting is that people are searching more for one word keywords than in the previous month. Take a look at this next chart.

click for full size

Are searchers getting dumber or are search engines getting smarter?

And if so, is Google getting dumber because they are losing share?

A WebmasterWorld thread blames Google for Google's decline. Brett Tabke of WebmasterWorld said:

Google has so screwed around with their serps this last year, that any alternative dependable and reliable that users can count on is going to gain share. Google has done something I didn't think possible - they have broken the trust of the end user. While Bing has been busy showing that they are in it for the long haul and staying-the-course with a user experience that people are coming to trust.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Legal Search Issues

Google Loses Another Round in Legal Battle Against SerpApi Over Scraping

Nov 10, 2026 - 7:09 pm
ChatGPT

Businesses in ChatGPT Business Hub Live With Click Data

Nov 10, 2026 - 1:45 pm
Google Updates

Google November 2026 Core Update Is Rolling Out

Nov 10, 2026 - 1:25 pm
Google

Gemini 4 Carbon Available In Google Search AI Mode

Nov 10, 2026 - 11:50 am
Yahoo Search Engine

Yahoo Search Launches Pivot Search, Yahoo Scout App & More

Nov 10, 2026 - 10:50 am
Search Forum Recap

Daily Search Forum Recap: November 10, 2026

Nov 10, 2026 - 10:00 am
Previous Story: Most AdSense Ads Lead To Questionable Or Unknown Sites