Google Webmaster Tools Search Queries Shows Top Pages By Keyword Clicks

Jan 7, 2014 • 8:46 am | comments (19) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Webmaster ToolsYou know the search queries report in Google Webmaster Tools? Of course you do. Do you know, you can show your top pages by impressions and clicks? Did you know that now you can see the top keywords that led to impressions and clicks to those pages?

Cyrus Shepard posted about it on Google+ and it is true. Here is a screen shot showing that you can expand the page report to show the keywords that led to the traffic to that page.

Google Webmaster Tools Search Queries Shows Top Pages By Keyword Clicks

As Cyrus said, "Massive, much needed improvement."

Indeed, this gives you back some of the data Google took away with [not provided] and SSL search.

Forum discussion at Google+.

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Mike Tilma

01/07/2014 01:55 pm

I'm guessing this is being rolled out gradually? I'm seeing this on one of my sites, but not another. Or maybe it's based on search share? The site I'm not seeing it on is new and still very small.


01/07/2014 02:07 pm

I have been seeing this for last month. this doesn't seem to be a new thing to me

Adam Heaton

01/07/2014 02:45 pm

Wouldn't surprise me, tends to be the case for a lot of the changes they make, I'd keep checking regularly.

Dave Fogel

01/07/2014 02:45 pm

So if they can bring it back in GWT, why not bring it back in GA.

Andy Kuiper - SEO Analyst

01/07/2014 03:06 pm

nice to see - helps a lot actually :-)

James R

01/07/2014 03:07 pm

Hey Mike! We're able to sort by clicks and impressions on all of our sites, which is quite a few as you know, even VPL and another really small site I've been working on :).

Michael Martinez

01/07/2014 03:20 pm

If you're just interested in which keywords bring traffic to which pages, that's fine. But I am pretty sure a LOT of really bad analysis will be shared in blog posts in the coming days and weeks. Most people probably will NOT think to look at how the click data changes as you modify the reporting dates. It would be inadvisable for anyone to draw conclusions on the basis of what they see in terms of reported clicks, positions, and CTRs with the current report format. There is NOT ENOUGH DATA for reliable click analysis.

Michael Martinez

01/07/2014 03:23 pm

I am sure they will work on integrating the new reporting data into GA.


01/07/2014 04:05 pm

@Michael_Martinez:disqus I agree with you but still it gives some sort of understanding of which keywords are performing. But i agree that there is much more scope of improvement

Vanessa Fox

01/07/2014 04:39 pm

The ability to expand each URL in the Top Pages report and see the queries that brought traffic to that URL has been around forever, but with the change announced today, the impression/click numbers on this report I believe are no longer bucketed.

Barry Schwartz

01/07/2014 04:43 pm

I knew I should have asked you…

Vanessa Fox

01/07/2014 04:51 pm

:) This data hasn't been available via the API or the downloadable CSV however. *That's* what I'm waiting for.

Jonathan Hatton

01/07/2014 05:25 pm

A step in the right direction

Jitendra Vaswani

01/08/2014 05:25 am

If they bring in GA that will be awesome.

Jitendra Vaswani

01/08/2014 05:25 am

This step is pretty good.

Michael Martinez

01/08/2014 06:14 am

Well, they need to fix the completely useless breakout reporting.

Jitendra Vaswani

01/08/2014 06:18 am

Yes they have to fixed it out

Sweta Srivastava

01/08/2014 06:58 am

wooooooow.such a nice update.. waiting for implementation in India :D

Gracious Store

01/09/2014 12:22 am

This is good!

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