(6)
On Friday, Moz posted on Google+ a user interface test that shows a couple things.
(1) It shows the yellow ad label being tested again.
(2) Shows a new format for displaying images within the web results. This time showing larger image thumbnails with a link to see more images.
(3) The titles and URLs in the search results are different also. The URL is not underlined and the titles and fonts in the snippets look smaller and less bold. The titles have a larger size also.
Here is a picture:
Forum discussion at Google+.
Comments:
Alexander Hemedinger
01/13/2014 01:58 pm
I actually kinda like it. But let's see how our CTR's and most importantly conversions are affected.
Joel Solomon
01/13/2014 04:43 pm
It should also be noted that it looks like, with the larger title font size, that the title line is truncated earlier. Currently, the top organic link from i18nguy.com truncates at "for..." the new interface cuts off at "Table...". (see image) We may need to account for a shorter character limit in the near future.
Tim Mayer
01/13/2014 04:47 pm
Well they have taken the underlines and linking out of the titles and are trying to compensate for the click through to image search lost with the LARGE more link. This will probably work but not sure why they are not sticking to the rule of 3... 4 images looks weird. Larger images will always test better than smaller too... it is like when is a TV ever too big.
Jason Kamara
01/14/2014 04:16 am
Could the impetus on further differentiating PPC from organic results be in response to the barrage of anti-trust suits Google seems to be evading? Or are they just looking to increase Adwords CTR and attract more desperate SMBs unable to rank organically?
Francis
01/28/2014 10:12 am
I see this now as my default. Title tags are basically half the size it seems. I don't see that as good for the user. What if you can't describe your page accurately in so few characters?
Francis
01/28/2014 10:13 am
I also find it very noisy. So much so that I use Firefox now for Google - not getting it on there only Chrome..