Google Tests New User Interface: Top Down Navigation

Jun 21, 2012 • 8:58 am | comments (10) by twitter Google+ | Filed Under Google Search Engine

Tecno-net spotted yet another new Google user interface test. This one has the search navigation, options and filters across the top of the the search results page.

It leaves the left hand side wide open and blank for a lot of other uses such as maybe ads?

Here is a picture what it looks like:

Google Top Down Navigation

This is what it may look like in the future with ads on the left and data on the right:

Google Top Down Navigation

Here is a video of how it works:

Do you think Google is trying to open up the left and right for more ads?

Forum discussion at Google Blogoscoped Forums.

Previous story: Google AdWords Launches New Interface


Thomas Hefke

06/21/2012 01:06 pm

Think so too barry - one side for ads , other side for local / knowledge / gplus whatever content... But i think they will use the right hand side for ads + 2 or 3 Toplistings above the organic results

Donnie Strompf

06/21/2012 01:45 pm

Hopefully they leave it blank like back in the old days, Soo much cleaner.


06/21/2012 02:22 pm

Hopefully not... ads on the right is fundamental google anatomy I think there' more chance of them dropping in the Google+ left nav bar... and hey presto the true Google+ emerges :-)

Bhupendra Shekhawat

06/21/2012 06:18 pm

google use free space for ads only....

Sheared Sheep

06/22/2012 12:31 am

Gee, why don't they just remove all of the search results and replace them with ads based on search terms?


06/22/2012 07:31 am

based on heatmap analysis Google should be putting ads on the top left and not on the right. It is just a wonder they took this long to implement it.


06/22/2012 07:35 am

Barry, if you search for "Google" in Google. You can break the Internet. ;D

Lee Beirne

06/22/2012 10:35 am

Maybe place PPC ads on the left and Google's knowledge graph or entity search on the right? Who knows what they're playing at,


06/22/2012 12:18 pm

As the human eye catches the top left corner of a web page first when it appears paid advertisement should be placed there or least on the left hand side. Many people pay a lot of money for PPC and their add will never be seen because of that obvious reason. It's just a little strange that Google makes that mistake for such a long time even though 97% of its revenue comes from advertising. The other side of the coin is if they were place the adds on the left hand side it would distract visitors attention from the free search results and paid adds would get lot more impressions than free ones. It could dramatically change the way of SEO as well

Bill Sebald

06/22/2012 07:32 pm

This has been running for a couple weeks. I shared it on Twitter, though for me they were testing font sizes too.

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