Google: Keep URL Length Shorter Than 2,000 Characters

Mar 7, 2014 • 8:45 am | comments (21) by twitter Google+ | Filed Under Google Search Engine Optimization

urlSEOs obsess about the smallest things, even how long is too long for a URL.

A Google Webmaster Help thread has SEOs and webmasters asking how long can they go for a URL. Google actually answered the question.

John Mueller of Google said, while there is "no theoretical length limit" and they can go forever, Google does recommend you keep it under 2,000 characters. Google's John Mueller wrote:

As far as I know, there's no theoretical length limit, but we recommend keeping URLs shorter than 2000 characters to keep things manageable.

It is interesting cause DoubleClick, a Google company, maxes out on 2,000 characters in a URL. It seems the GET method maxes out on 2,000 characters for a URL and that Internet Explorer can't go beyond 2,000.

If you are unsure if 2,000 characters in URLs is too much, this is what it looks like:

So it isn't easy going all the way to 2,000 characters in a URL.

Forum discussion at Google Webmaster Help.

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Peter Nikolow

03/07/2014 02:13 pm

Isn't easy to hit 2000 if you wrote in only English. If you're using other languages sometime your address is being translated with URL encoding from this:ново-начало to


03/07/2014 02:59 pm

FWIW the sitemap protocol specifies a max length of 2048 characters ;)

F1 Steve

03/07/2014 03:10 pm

I agree with Durant, Google are getting everything right! :)

PM Fiorini

03/07/2014 03:59 pm

Google doesn't need to be certain that you keep the urls under 2,000 characters or not to penalize it. If a site looks fishy and enough of its url lengths look fishy, Google may not hesitate to say "We've caught a fish, so let's fillet it and watch it fry."

PM Fiorini

03/07/2014 04:02 pm

LOL!, but let's give him a break...

Durant Imboden

03/07/2014 05:45 pm

Fortunately, there's a workaround: The hordes of site owners with URLs of 2000 to 2048 characters can always use "Fetch as Googlebot." :-)

Daniel Delos

03/07/2014 06:06 pm

Stuffing a post into the URL is going to be the next big thing that will change the internet! Think of all the problems it would solve if you can read the content directly from the URL.

James R. Halloran

03/07/2014 09:19 pm

Why the bloody hell would you ever make a URL that goes over 2,000 characters?

John Britsios

03/07/2014 09:24 pm

I always recommended and still do, to keep URLs short, and no more than 256 characters.

Jatin Chhabra

03/08/2014 03:53 am

well yesterday some one asked the same question that how many charters can we add in a url.. Well atleast now I can revert an answer.

Mukesh kumar

03/08/2014 12:27 pm

How many of you still believes in the words of Google?

Nina Rose

03/09/2014 08:07 am

Short URL generate more traffic...............

Share code web

03/09/2014 12:38 pm

You sure?


03/09/2014 01:47 pm

they tell us about basic things (i don't know any website with urls longer than this limit). However they not updating google webmaster tools for long time, and rank only sites which make money for google. google corruption in all lights.

Durant Imboden

03/09/2014 04:30 pm

Yes, and a "Times Square news sign" browser plug-in would display the content via a slow horizontal scroll in the address bar, with ad messages interspersed at 250-character intervals.

Allen Chris

03/10/2014 02:55 am

LOL. Soon there will come a time when google say: To get the top ranking, don't make a website :p

Jitendra Vaswani

03/10/2014 05:14 am

LOL :)

Yogendra Chavda

03/10/2014 05:36 am

Where did google see that big url and then updated their guidelines!?


03/10/2014 11:20 am

Good questions. I don't think that people are interested in creating URLs with this much length.

Gracious Store

03/11/2014 02:34 am

Just to have instructions to give to SEO companies and webmasters. If there is nothing to tell them to do, tell them what not to do


03/11/2014 12:02 pm

but people not use this length of URL...If it we use then to convert them to easy their...

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