Google Shuffle Being Reports: A January 17th Reversal?

Jan 25, 2013 • 9:02 am | comments (18) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Update BrewingAt a point, I really do feel bad for continually reporting Google updates but the Google search results over the past couple weeks have not been all that stable - which I guess is what Google talks about when they say 500 updates per year. But this is different from what SEOs, webmasters and I am use to.

The ongoing WebmasterWorld thread and the comments I am seeing on this site related to my posts suggest there was an update of some sorts this morning. Some are saying Penguin related, some are saying Panda, and some are saying whatever we saw around January 17th is being reversed.

I am not sure what it is, it is extremely early in the reports but here are some comments from WebmasterWorld:

Up about 50% on a Pandalised site since 21st, seems like things have reverted back again for us today though.

Seeing quite bad (further) drops for my penguin affected site this morning. In fact, seeing a large shake up of SERPs all round.

Yep, shake up here too. Lots of gains from Panda still holding but only on lower traffic terms so, whatever this is, I'd say it started on the high traffic phrases and is working its' way down.

Wow, my UK results are different today. Long tail seems fine, this is affecting 1-2 keyword searches.

Something doesn't look right to me...

We just had a Panda refresh on January 22nd, can Google be fixing something or pushing out a new update right now? Honestly, I am afraid to keep asking Google. :)

Update: It does seem MOZcast agrees, they are reporting major shifts in Google last night:


Forum discussion at WebmasterWorld.

Previous story: Panda: What Happened To Fixing The Scraper Issue?



01/25/2013 02:32 pm

its probably poop


01/25/2013 02:52 pm

Got a few clients sites that have gone from 1st for multiple search terms down to mid-bottom page 1 however long tail has stayed the same. I could tweak the content on-page and 30 minutes later would be back to #1 for main search terms but then following day would drop back down again. Interesting stuff from Google.


01/25/2013 04:31 pm

Loved your MOZcast Barry :) Well, I too saw a little raise in the traffic to my site and rankings are slowly rolling back but I have not made any changes in the title (which I think is stuffed with the keywords) of my website after 17th January'13. I have just put a hold on link building for some time. What should I conclude from all this - "Building too many links will affect your site's rankings not the keywords stuffed long titles?"

Dr. Peter J. Meyers

01/25/2013 05:20 pm

"At a point, I really do feel bad for continually reporting Google updates" - you and me both :)

John Doherty

01/25/2013 10:03 pm

I'm seeing this on a few of my own sites. Lost rankings last week on some sites that truly do deserve to rank (ie my own for my name), and then they came back. Guess G makes mistakes too...

01/26/2013 09:20 am

My site got 40% less traffic yesterday comparing to the previous 4 days. I was just getting recovered since the Panda update on the end of July last year, when here it goes again. They are playing something with they toy called Google and it is not good for some of us. Hope it gets better, but i know one thing. You should never rely on Google cause one day you are up, the next day you are way down.

Dawn Fitton

01/26/2013 12:58 pm

Starting to see a lot of terms being added again which disappeared into ranking reports for a number of sites which I monitor. Rankings not as good but big jumps back up


01/26/2013 02:21 pm

Still seeing major fluctuations. Some terms dropped from spots 5, 6, 7 to in the 200s! No return on those yet, just major jumps up and down and not even for URL being optimized for (category page). Now keywords are showing up ranking for a specific product rather than the category page...


01/28/2013 04:52 am

Is it Google Link Devaluation update on 17th Jan 2013?

Unbound Marketing

01/28/2013 10:03 am

Haha, Mozcast. I think they just read the forums etc and make a nice looking weather report and graph based on that!


01/28/2013 12:22 pm

My websites all keywords on top. But when i checked on 19 jan i get my 5-7 keywords get down. What is the issues?

Seo Hop

01/28/2013 03:56 pm

Google Penguin Update Dance Changes Reversed January 25 2013

Gregory Smith

01/28/2013 05:40 pm

It doesn't take a professional to know when Google updates!*

Robert Kirk

01/28/2013 05:46 pm

One of our clients took major dip on the 17th January - and I just cant figure out if its penguin, panda - nightmare.

Patrick Vincler

01/28/2013 05:50 pm

If GG denies that an update occurred, we might consider the amount of PR that goes into such statements and that nuances can mean everything. An "update" implies a permanent improvement, but a "test" is something altogether different, in this case particularly since things appear to have reversed themselves. Have they denied that they are performing a deep test?


01/28/2013 08:19 pm

I am still seeing major shifts - I mean moving down over 300 spots for a keyword, then up 230 spots, then back down 325 spots....It's completely unnatural.

Praveen Sharma

01/29/2013 05:19 am

Every time you people come up with a Google update, SEOs start staring at you and Google with tilted eyebrows. :)

mayur kawale

01/29/2013 12:18 pm

Actually I am also suffering from Google Updation. Last 2 3 days my site is doing literally dancing...and actually i don't know why.

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