Google May Be Updating Search Algorithm

Jul 12, 2013 • 8:45 am | comments (65) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

google update logoHere I am again, coming to you to tell you that I am seeing higher than normal chatter in the forums about a possible Google search algorithm update.

I see many threads at the Google Webmaster Help forum and increase chatter in the WebmasterWorld forums. It started around late yesterday and has picked up through the morning.

Some are saying this update is related to a Panda refresh. As we know, the Panda updates are now rolled out over several days, so the impact in the search results may not be as obvious. It is hard to say if this is indeed Panda, Penguin or something else. But it does appear that something is causing webmasters to take notice, more than just a manual penalty here or there.

Here is one post from a webmaster:

MASSIVE drop in SERPs across the board for my site in the last couple of days on Between Penguin 2.0 and this new hit we have lost over 75% impressions and clicks to the site., SERP Metrics and Algoroo do show higher activity for Thursday. MozCast hasn't updated with Thursday's numbers yet, but does show a higher temperature for Wednesday.

Do you see an update happening? If so, what algorithm is it?

Forum discussion at WebmasterWorld.

Update July 15th: There is still a lot of chatter over the weekend. The SERP monitoring tools are also lighting up, in general, over the weekend. I am not going to post something new today but a lot of new chatter going on.

I'll leave this story a top story for today.

Previous story: What SEOs Are Focusing On With Enge's Interview With Google's Matt Cutts



07/12/2013 01:27 pm

I'm seeing some significant traffic increases on sites that were hit by the EMD update on Sept. 29, 2012.

Durant Imboden

07/12/2013 01:59 pm

Googlebot has crawled a massive number of pages on our site in the last 24 hours. That's usually a sign that an update is on the way.

Osvaldo L. Rodriguez

07/12/2013 02:07 pm

Hmmm, this sounds really bad. I don't know if we should rely on the search engines today.


07/12/2013 02:20 pm

It's probably best not to rely on them at all anymore. Relying on Google is basically suicide for any small business.

Jacob Eeckhout

07/12/2013 02:42 pm

We've monitored the same behavior. Even when a site might drop massively in rankings, still crawl rate is higher at times Google updates its algo.

Jim Christian

07/12/2013 02:46 pm

I'm just here for the animated GIF's...

Barry Schwartz

07/12/2013 02:46 pm

Thank you. :)


07/12/2013 02:58 pm

I saw some nice spikes in traffic yesterday morning that tapered off back to "normal" later in the day. This kind of flux usually does indicate some sort of update happening with my sites.


07/12/2013 03:36 pm

It started on Monday and every since a 10-20% increase every day. Panda and EMD were always nice to us. Just Penguin 2.0 fucked us up. The increase now has lifted us halfway up to old glory. Feels very much like a Penguin refresh and we're very happy.

Adam Robinson

07/12/2013 04:16 pm

My site has vanished for some good Keywords. Bing and Yahoo are ranking very high, but Google continues to slap my website.

Blogs Daddy

07/12/2013 04:21 pm

My alexa was 62K, but in few days it is on 93K. Google is really updating their search algorithm.

Seo Hop

07/12/2013 04:27 pm

Definitely big changes as seen on July 8th and today there are Several solutions if you have seen a decrease in rankings over the past few days

Chase Anderson

07/12/2013 04:46 pm

LOL - um.

Richard Gailey

07/12/2013 06:02 pm

Not sure just how much this is related, but I have noticed that my Structured Data saw a spike on 5th July and levelled of on the 9th July. Anyone know what this means?


07/12/2013 06:26 pm

Definitely seeing some sort of update now.


07/12/2013 06:43 pm

Hmm hoping the pr update will also come soon.. What do you think, when will the pr update come?


07/12/2013 08:29 pm

It hopefully never comes and if, just once a year. PR updates just invite spammers and spammers cause Google to escalate their anti-spam war and anti-spam war means tougher Pandas and Penguins and they mean more collateral damage. No PR, less collateral damage. Period.

Durant Imboden

07/12/2013 09:47 pm

I've sometimes wondered why Google doesn't just kill off "toolbar PR." Does Google get anything out of it these days? And who'd complain, except for SEOs, link brokers, and site owners who are buying, selling, or trading links?

PM Fiorini

07/13/2013 01:42 am

I agree - Google is dying - The only thing you see on most searches are big brands - What's the point of going to Google anymore?


07/13/2013 03:13 am

Alexa rank has NO relation to Googles algorithm, they are COMPLETELY seperate.

Blogs Daddy

07/13/2013 04:29 am

Yes, Jimmy I know it, but I think after changes in Google algorithm my Blog is getting low traffic.


07/13/2013 04:42 am

Seeing significant increases smells like panda to me. I am really hoping because we removed 80% of our pages from G index.


07/13/2013 06:18 am

Does anyone here believe google is a friend of webmasters? Has google lost your trust? I would like to see Barry do a survey about that.

Malek Ammar Alahmar

07/13/2013 11:57 am

some of my niche sites are going up through ranking i think they are updating the algorithm

Sam Dogen

07/13/2013 02:17 pm

Ain't seeing anythig but a slow July summer.


07/13/2013 02:28 pm

google continues to manipulate their organic serp. top 3 only for brand sites (without onpage seo, no normal anchor links profiles, no social, etc) and wikipedia (hardcoded in their algorithms)


07/13/2013 03:30 pm

If the PR tool bar was just intended to help website owners (and not spammers), than they would build it into Webmaster Tools so that only the site owner can see it. It would be more effective than any Penguin and cause no collateral damage.

Brad Gerlach

07/13/2013 06:41 pm

Noticed a huge jump on one of my KY's last night/early this morning. I have been targeting this keyword so it is hard to say if it is my efforts or something with Google. But I jumped from 22-25 to 11. It is hard to say which algo is being updated. If I had to guess, it would be Penguin because my content for this KY has stayed the same. However, I am in a niche that could be targeted Pay Day Loan update. I saw the biggest jump after the announce of it being rolled out, and this site is in a more seedy niche where there would be a bunch of spam. Hard to say, it could be all coincidence as well. At the end of the day, as long as I am climbing in the ranks and not falling, I guess it doesn't matter which algo is being updated.

Muhammad Zeeshan

07/14/2013 02:46 pm

yes i think google want to become more advance by other your post is very nice

Graham Ginsberg

07/14/2013 09:55 pm

The good old Google days: "Google has now been up for over a month with the current database and we would like to hear back from you. How do you like the search results? What do you think of the new logo and formatting? Do the new features work for you? Comments, criticisms, bugs, ideas, ... welcome. Cheers, -- Larry and Sergey" Ref:

Nick Ker

07/14/2013 11:47 pm

Still not related. Alexa doesn't update that quickly.


07/15/2013 01:07 am

It seems page length is among the ranking criteria under review. Over the past few days, on average, the longer pages on my sites (>100 links per page) have lost rankings. The shorter ones gained rankings.


07/15/2013 01:55 am

Could this be the softer side of panda?

Hafeez Khan

07/15/2013 03:14 am

We are truly hunger for when will google PR updates. I think google robot is sleeping these days. any idea about google PR updates


07/15/2013 05:11 am

I am always confused between panda and penguin update. Can anyone tell me what are the symptoms of panda update. As per my knowledge Panda is site wide penalty where as penguin is page level penalty but in both cases SERP's goes down. How differentiate between these two.

Stephen Moyers

07/15/2013 05:39 am

Hey I am also waiting for Google PR update. It has not been updated from long time. Hope soon Google roll out PR update.

Web Whisperer

07/15/2013 05:50 am

panda is related to content quality. penguin is about backlinks


07/15/2013 05:59 am

But in both cases there is drop in ranking of keywords.

Web Whisperer

07/15/2013 06:23 am

It depend on the website. may be site has bad links and duplicate or low quality content.

Sanket Patel

07/15/2013 10:22 am

Yes it is probably. Still you can wait for the mozcast data so you can get some clear idea. Matt doesn't announced anything here about this update!

Alan Smith

07/15/2013 12:02 pm

Waiting for another online businesses down graph at SERP.


07/15/2013 12:10 pm

That will be online businesses down, google adwords clicks up. You have to take the whole picture ;)


07/15/2013 12:48 pm

If there is no PR, how would one determine the authority of site or a page?


07/15/2013 12:52 pm

panda is related to low quality content and penguin is about bad or spam back links and black hat SEO techniques.

Kevin Mullett

07/15/2013 02:03 pm

The battle cry to "just write good content" seems pretty hollow when an EMD with "Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!" is beating sites with quality content. Though 90% of "SEOs" will hate me for it, I long for a day when everything left of the .gTLD isn't even a signal. Don't get your boxers wadded up...they will never do it because big share of domaining, and therefore parked page ad revenue, would dry up.


07/15/2013 02:10 pm

why does everyone bang on about page rank?! forget about this silly toolbar metric...move on!


07/15/2013 04:00 pm

Google Search Isn’t Really About Search Anymore … Surprised?

Durant Imboden

07/15/2013 06:31 pm

I didn't say "kill off PR," I said "kill off _toolbar_ PR." In other words, hide it like Google's other ranking factors, so that link buyers and sellers will find it harder to determine reasonable prices for links. As for authority, that isn't the same as PageRank. A high "toolbar PR" score doesn't mean a site is authoritative for its topic; it simply means that it has a lot of inbound links.


07/15/2013 08:29 pm

which industries small business will Google take out next?

Craig Hamilton-Parker

07/15/2013 09:11 pm

Any that get organic traffic.


07/16/2013 12:14 am

@durantimboden:disqus PageRank does rely heavily on outside links, but also, internal links and the content of the page. Answered a Decade ago, from Google Although the answer is too old, but PR does not 100% rely on links, You can check it here And Obviously links do play a large part. the number of links a page had, the more weight it had and it was more authoritive under the eyes of google, (that was the whole thing by Google), but later ppl started gaming it.

Durant Imboden

07/16/2013 12:56 am

Yes, people started gaming it. They still are. So why bother to display toolbar PageRank when it isn't an indicator of authority? Nowadays, toolbar PR is just a valuation mechanism for buyers and sellers of links.

Adnan Safdar

07/16/2013 05:31 am

Whatever it is...panda, penguin or something else, Google has as usual blessed me with significant improvement in SERPs. Feeling exited...thanks to Google :)

Tayyab Nasir

07/16/2013 06:25 am

It will surely a Page rank update

Justin Clark

07/16/2013 08:36 am

It may be panda and penguin are coming together?


07/16/2013 09:23 am

I'd say it was Penguin related. Statistics now look like one of my sites partly recovered from Penguin 2.0. I'm really baffled.


07/16/2013 11:10 am

"just write good content" has always been bull**it. it's a myth...


07/16/2013 12:52 pm

Bullshit! Panda = Rank spammy website Penguin = Rank EMD website with irreverent low quality links. That is what I see in SERP.

Shruti Sinha

07/16/2013 01:59 pm

My website too has been blessed. Seeing almost 200% rise in organic traffic from google since last week


07/16/2013 07:24 pm

Seeing very extreme increases in most my listings. Somethings going on for sure! Not getting my hope ups though, as we all know bout the shuffle. The dust will settle soon.


07/17/2013 02:39 am

I'm don't particularly hate Google for their updates because it's their prerogative whatever they do with their products. However, I would have to agree with ashadweb. I'm seeing a lot more EMDs, Web 2.0 sites, SBWires, and PRWebs ranking high (at least for my niche). It's OK if they have great content, I can accept that. But they really have crappy content. This can't be the good user-experience that Google is referring to right?


07/17/2013 12:39 pm

Glad someone agreed with me, I can show plenty of examples,There are so many cracks on these Algorithms they should call these as beta versions, until they fix all the bugs. But we've been their test victims.

Ritesh Jha

07/17/2013 05:21 pm

I have seen some problem in my SERP, on 11th of july my 28 keywords are ranked well in Google, but when i checked SERP on 15th July my 20 keywords are Not found from Google. someone tell me why it's happen


08/02/2013 03:44 am

Recently I've had what I believe to be 1 of my competitors launch an link spam attack on me...i went from 5k backlinks to 103k in 2 weeks!!! I've noticed 2 other competitors also have a sudden spike in their backlinks and are suffering pretty bad, just not as much due to my high ranking. worried this will screw me

Spook SEO

01/26/2014 02:19 pm

As of I know, Google change the search algorithm twice in a day? Is it true?

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