January 2013 Google Update Brewing?

Jan 15, 2013 • 9:03 am | comments (64) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Update BrewingI am seeing some signs (not heavy heavy chatter but enough chatter) of a possible Google update brewing as early as this past Sunday or Monday (yesterday).

Two WebmasterWorld threads have chatter about a possible update.

Some suspect it might be a Penguin or Panda update but @joshbachynski asked if there was a possible EMD update recently.

Currently, all the automated monitoring tools don't show anything but they haven't updated with Monday's results. So keep an eye out for the tools including MozCast, SERPs.com and SERP Metrics.

I am not sure if this is an update or a small index shift or possible just some quirk in Google or tracking tools.

Have you noticed any changes?

Forum discussion at WebmasterWorld.

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01/15/2013 02:51 pm

Received a "quality issues" notification on one of my affiliate sites on the 9th of January. Doubt it was manual but could be related to this.

Seo Hop

01/15/2013 02:55 pm

I think it is a quirk in tracking tools but something obviously occurred on Thursday as seen on mozcast I will be blogging about this later today


01/15/2013 03:13 pm

When isn't Google brewing an update?


01/15/2013 03:30 pm

Sites that were impacted by first EMD update seem unaffected by any sort of update around that date range.

Madhav Tripathi

01/15/2013 05:34 pm

Sure there is some update. My traffic goes down.

Muhammad Imran

01/15/2013 07:36 pm

On January 10 to 13th of this year I observed fluctuations in many keywords of clients. I immediately checked Google Twitter,Search Engine Land and SE Roundtable but did find anything. Anyhow, many of them are now stable with better positions.


01/15/2013 07:39 pm

when will panda update?

Guy E

01/15/2013 07:45 pm

Something is going on; seeing lot's of fluctuation on our sites based in AU, UK & US... however today our SERPs seem to have settled better than before - but it makes me wonder if there was an update..

Fede Einhorn

01/15/2013 09:13 pm

I saw a huge update last 6th. Rankings dropped about 60%. No manual actions as we are still ranking in first page. Weird thing is we are now ranking lower than sites with NO content, and pure shady links (so possible EMD). Still trying to figure it out.


01/15/2013 11:02 pm

new update, more adwords - less natural sites. Usual 2012-2013 google style (c)


01/15/2013 11:20 pm

It always brews. But not always SEOs can assign number to the update. There is a lot to talk when the number is assigned. First of all, one can list previous numbers. Then the current number must be discussed. By the way, one can test his/her knowledge in math. Count numbers up and down. There is a huge buzz when the number is assigned. And what to talk about without the number ? How to get the attention ? And, as a result, how to sell the hope ? Number is a king !

Blake Acheson

01/15/2013 11:33 pm

I own MySEOTool.com; we track hundreds of thousands of keywords. I'm seeing some very strange things monitoring our ranking process. It all started January 8th.

Guy E

01/16/2013 05:23 am

Good to see you joining in Blake; and I'm with you on that one... it could be the reason why your systems SERP data versus what we're actually seeing is incorrect.

web hosting india

01/16/2013 05:57 am

I hope it is nothing but google dance,,, yet cannot say if they got an update or not... Meanwhile Facebook launched Graph Search... take a look into it...


01/16/2013 07:22 am

You forgot that Danny will change all the numbering on a whim. Just because he can.


01/16/2013 08:26 am

I would say - what else he can ? )


01/16/2013 09:29 am

7th is when we saw big shifts in the UK.

Muhammad Nasir Khan

01/16/2013 09:53 am

Yes, I feel a little ranking down of my keywords

Joan May

01/16/2013 10:09 am

I see increases with all my pages since 8th of January and hasn't stopped yet. Keeps on increasing :)

sathya v

01/16/2013 12:56 pm

I see there is a huge improvement in SERP today. There must be an update but not sure what it is!

Carlos Gonzalez Rotger

01/16/2013 01:36 pm

Yes! I've seen a large peak (improvement) in one of my sites that had been hit by Pinguin (without warning message). On 13th I got 78 visits, on 14th 143 visits and on the 15th 175! The average this month was about 70 visits/day. Let's hope this change stays!!

Jean Phillips

01/16/2013 01:38 pm

I suspect there is something to this. Our traffic has gone up 40% (natural) since Monday (14th Jan) morning. It also went up 50% on 2nd January - related I think so! I can't complain though we seem to be flying at the moment. Our domain name is a PMD - partial match domain but some would class it as an exact match www.offices-furniture.co.uk. I think this is in response to all the complaints about EMD's being penalised so heavily.

Jimmy Maddox

01/16/2013 04:40 pm

my phones are ringing about 50% more now and traffic up organically....since Sunday. I dont know if the new year is finally kicking in or if there was another earthquake in Google's algo's,,,I sure hope its not just a ploy to boost everyone UP ^ so they knock us down again in March...

Todd Mumford

01/17/2013 08:13 am

Barry - we are definitely noticing considerable fluctuations in Canadian rankings. At first glance, the only connective tissue I can see is overuse of exact match keywords in the recent back link profile history for some domains.


01/17/2013 09:19 am

Hi please confirm with Google , today high flutucation in ranking


01/17/2013 10:29 am

Many of our site's posts were greatly de-ranked and I thought there could be something to that. very unexpected. The posts that were hit had minimal use of keywords; posts that had keywords placed once in the text. it started as early as mid December. I wonder if Google is going back to the over-use of keywords. I repeated the keywords 3 to 4 times in the posts and added more links; they came back with high rankings.

Govind Singh

01/17/2013 11:30 am

I seen Some Rankings are down very fast....

Govind Singh

01/17/2013 11:46 am

yes dude i also seen some blaster in google...more flutucation in ranking google going to hell


01/17/2013 11:58 am

Ive seen rankings drop dramatically in the last two hours! There must be something going on

Powder White ❄

01/17/2013 12:23 pm

I have noticed a significant drop in rankings for the first time in 9 years today


01/17/2013 12:47 pm

There definitely is a drop here in my UK rankings. Happened around 2 3 hours ago.

Govind Singh

01/17/2013 12:48 pm

I have Seen Some EMD Domain get good ranking...

Siva Chidambaram

01/17/2013 01:53 pm

Yes, my site went down for some keywords...


01/17/2013 02:10 pm

Yes u r right Madhav


01/18/2013 04:39 am

Yes, I lost my traffic.


01/18/2013 05:20 am

I also lost my keywords from Google. This updation is related to EMD (exact match domain). My domain is not EMD still i lost my keywords..

Govind Singh

01/18/2013 05:33 am

i lost my ranking


01/18/2013 05:57 am

Our client's websites got a hugh dropping in ranking. Evenif some of having unique content and not havning EMD. What can we conclude from all these?


01/18/2013 06:00 am

Same here. Evenif having unique content and totally white hat SEO methods.


01/18/2013 06:04 am

It looks like EMD are given preference, which should not be done.

Mathieu Chimei

01/18/2013 11:13 am

3 days ago i ranked on top for " why is it so fucking hard to root a samsung galaxy s2" finding this funny myself i Facebooked it. Today I am nowhere to be seen for this query.

Mathieu Chimei

01/18/2013 11:16 am

starting 4 days ago i noticed a daily traffic drop off of about 5% per day. It then jumped back up yesterday to full strength only to be looking awful today. If it keeps going like this today will be about 1/4 drop off from original traffic 5 days ago (that was steady for quite some time).


01/18/2013 11:17 am

I'll be damned if there's any reason for me to be hit by a penguin or panda. My guess is a damn big query change only for them to report it as 0.5% of queries (my ass)


01/18/2013 11:37 am

There's so many websites out there today. Just on technorati there's about about 30% growth on my niche in the last couple of years. In my opinion it's in Googles best interest to allow new sites to come through seens these sites all have Google ads on them and different content. My point is im predicting it to be a real bitch for webmasters in the coming years. Already in the last 12 months I build and google updates drop me back down where I was, I build google updates drop me back down where i was etc. Dont believe all this google authorship bebacle; the systems flaud...if this was to happen then webmasters would just post with the author that is ranking the best, and as long as its technically possible for a human being to write this much it cant be penalized. As for social media boosting ranks, thats a crock too; unless Google wants to be guilty of 100,00 suicides after making their rankings a popularity contest.

Powder White ❄

01/18/2013 11:38 am

Same here Robert. I do have another website with EMD domain, just on page SEO with light content, only 5 backlinks, PR1 and it's holding steady at position 4. And with Google saying there is no update it makes you think... WTF is going on?


01/18/2013 06:07 pm

Mine jumps back and forth


01/19/2013 07:43 am

Noticed strange results. Same URL being shown twice for single phrase. Listing position changes after every hour. Morning it is on #3, #9 in the evening. Weird..

Web Development Company

01/19/2013 10:23 am

I am facing the same issue.From last two days ranking is down or we can say its dis-appreciated from search engine. So is it affected by panda or penguin update?

Kartik Kadia

01/19/2013 11:13 am

Yes u r right Madhav


01/19/2013 12:20 pm

yes i lost my ranking

martin d.

01/19/2013 10:23 pm

thats crazy what happend there. I have lost a lot of ranking positions of my major keywords. But the craziest thing ist on google.com my website is ranking better than before, but on google.de it went down from #5 to #40. Who knows, what the problem could be?


01/22/2013 12:37 pm

Yes, there are change in the ranks of our all clients


01/23/2013 12:26 am

My website dropped from 10 to nowhere for a specific keyword !!!


01/23/2013 12:55 am

I have noticed marked results... now ... here's an interesting situation... impressions have fallen of a cliff, yet clicks and ctr have risen! My client is pissed about the impressions, but clicks have gone up!!! Can anyone explain that?

Abi Abiah

01/23/2013 08:03 am

I have seen update first in start of january but then sudden drop.

Salik Khan

01/23/2013 09:00 am

I personally don't understand why Google is hiding all these updates from us, at least they should share the update so that we can work accordingly.. Having said that, the current results which Google is serving are not "Awesome", infact, noway near being "Awesome". Do a Google search in www.google.ie for "SEO" , you will understand the fact.. Potentially harmful sites, Exact Match domains, websites with OVERLY optimized titles, urls are ranking on the top.. What kinda "BEST" results Google is serving?????


01/26/2013 02:54 am

big G just serves BS


01/29/2013 04:59 am

Ok fail.. example, with google images, I want to choose different sizes from a specific pic in the search results, or click similar.. but now you have to first open the stupid original image.. just to find no similar or other size option.. *cough* google.. stop being fail and screwing up.. (hard fact/truth, not the first update that sucks..)


01/30/2013 10:43 am

as from yesterday my site went down 50% in visitors, I don't get it the site was OK for over 4 years and now it's not....

Pradeep Kumar

01/31/2013 05:14 am

hi friends i am working in travel company as Sr. SEO and my all keywords droped ranking my all keywords under top ten ranking in before 15th Jan but now my all keywords out of 50 may be some keywords in out of 100 ranking in Google.co.in search engine so, please anyone can tell me why my keywords droped ranking and why? please tell me anyone what i will do for achieve previous ranking....? thanks in advance

Michael Price

01/31/2013 07:38 pm

Thanks T - so a couple of weeks later and are you any the wiser? I've seen some rankings come back but still bouncing around.

Michael Price

01/31/2013 07:39 pm

Me too - some really bad EMD's ranking - so a couple of weeks later and are you any the wiser? I've seen some rankings come back but still bouncing around.

Pierre Paul Mantha

02/02/2013 03:04 pm

how do I know my google is last updated???

Bharat Bhati

02/05/2013 07:57 pm

Yeh, its true because my website was 4 PR and now its goes down at 3 PR. How it should happen, I don't have any idea about it. But gathering thing about it, to come out possible result.

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