Strong Signs Of A Google Update Yesterday: 12/13/12

Dec 14, 2012 • 9:23 am | comments (48) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Update BrewingThe ongoing WebmasterWorld thread has a lot of ongoing chatter about updates since December 10th but yesterday that chatter picked up a bit, which may imply there was an update yesterday.

I never heard back from Google on my December 10th report but I will ping Google again about this specific report.

Here are some one liners from the thread from yesterday:

  • Down 40% compared to yesterday. No changes on my side.
  • Traffic down by about 10% compared to last week
  • I am seeing a nice increase in rankings and traffic. Started yesterday.
  • Today's number 1 for my main two-word key term doesn't have the exact term on the site.

Like always, some winners and losers.

Checking the statistics out there, only one has updated so far and it was MozCast showing a huge change yesterday:


Update: SERP Metrics also shows signs of an update. And now also shows sign of an update.

Update 2: At about 2pm EDT Google told me this is not Panda related but they are going to dig deeper and let me know if it was something else.

Update 3: December 17th, Google said they are not aware of any update.

Update 4: See my official dreamer post. Did you notice a change?

Forum discussion at WebmasterWorld.

Previous story: Google Algorithm Interview With Dr. Pete & Yours Truly


Bill Nadraszky

12/14/2012 02:27 pm

Yes, sure did see it. My traffic tanked in the middle of the afternoon and didn't come back. What the heck was that?

Chris Green

12/14/2012 02:32 pm

Waiting with baited breath to see who the losers are going to be!

Ben Milleare

12/14/2012 02:39 pm

SERPmetrics had already updated this morning Barry; they concur with Mozcast that there was big flux yesterday too.

Barry Schwartz

12/14/2012 02:42 pm

Updated my story.


12/14/2012 03:36 pm

Saw some movement earlier this week, Monday/Tuesday - slight changes some up some down. Not a major update that I've noticed.

Praveen Sharma

12/14/2012 03:49 pm

I am not sure about rankings, but if I talk about traffic, I have seen 25% increase in that this week compared to last week.


12/14/2012 07:07 pm

Yup. Not the whole site is tanking but we're feeling it as well.

Meg Geddes

12/14/2012 07:21 pm

I'm seeing major changes in regional / local results. All for the good as far as I'm concerned - they seem to have refined the results for intent (I have sites that target specific states, so it's easy to see when something like this changes. And it changed bigtime)

Rob Woods

12/14/2012 07:22 pm

I'm seeing huge volatility in the SERPs. One change I noticed is a big uptick in my traffic from branded searches for the brands I advertise for (not my own brand) on the 9th and 10th, followed by an adjustment back down on the 11th. My rankings are bouncing up and down 2-10 spots day to day.

Jaan Kanellis

12/14/2012 07:38 pm

These updates with no rhyme, reason or word from Google is completely ridiculous.

Sorina Dascalu

12/14/2012 07:44 pm

Noticed both on several website - December 10th and December 13th. Like the image in this post suggests, Google is cooking something...

Jim Christian

12/14/2012 08:37 pm

We noticed a sharp improvement both on Dec 6th and again on the 13th. Both bumps increased average rank for our keywords considerably.

Tom Masiero

12/14/2012 10:45 pm

So far so good. I was on Page 2 for Google for our main keyword and have since jumped into top 4 and it seems to be still moving around a bit..

Klaus Redegeld

12/15/2012 12:45 am

At we see just minor changes in the SERPS since 4 days, but affecting nearly every keyword we check.


12/15/2012 03:17 am

I have checked it and see the changes as like breadcrumbs displaying in search results for our sites....

SEO Maniac

12/15/2012 04:00 pm

I've also noticed such update on my site's rankings. It boosted most of my desired keys too.

Neil Joseph Yamit

12/16/2012 06:15 am

Traffic lost from last update (Nov 21) restored with Dec 14 update.

Guy E

12/16/2012 08:41 pm

I've been seeing huge spikes in SERPs since the 11th of December in the AU market.

Guy E

12/16/2012 08:42 pm

Also, had a huge increase in our SERPs in Bing too.

Matthew Jay Cossey

12/16/2012 10:31 pm

my site is down by 90%. I'm thinking those who have lack of backlinks have been heavily hit! :(

Khalid Irfan

12/17/2012 05:00 am

huge downfall in my traffic, though i was following everything that google always advises but still :(

Michael Aulia

12/17/2012 05:01 am

Yea.. I don't do those backlinking strategies or whatever they are.. it's sad if we all have to "play the game" and hire an SEO or whatever to get links


12/17/2012 06:01 am

Yes, sure did see it. Praful Services | Facebook Management | SEO | SEM | Social CRM | E-commerce Analytics | UI & Creatives | Social Media


12/17/2012 06:19 am

I have a feeling it is related to the upcoming holidays. Google might want to get a higher coupon during this time.

Dave Bronson

12/17/2012 08:02 am

Had over 80 long tail keywords drop off, as well as a loss of more than 1000~ impressions per day. Took a big hit, and I don't know why.


12/17/2012 10:49 am

I think you could be right

Simon Belfield

12/17/2012 11:00 am

Been hit by it, thinking a lack of backlinks has also been the reaosning. Lots of keywords dropped 10 - 50 places in the SERps.


12/17/2012 11:05 am

"At about 2pm EDT Google told me this is not Panda related but they are going to dig deeper and let me know if it was something else." In this sentence, I understand that nobody at Google has a clue of their algo update schedule... Do they also need to reverse engineer the algo for scheduling updates so that we can get a clear answer of what is up?


12/17/2012 11:34 am

Saw a large increase across the board. EMD's seem to have benefited from whatever this was as well. Has Google got back to you with anymore information?

Danilo Petrozzi

12/17/2012 01:11 pm

I also had a little drop off expecially on longtails, but nothing really bad.


12/17/2012 02:19 pm

I think you are missing the point. Links are not supposed to be bought, begged or negotiated for. Relevant, quality content will attract links. Dont hire an SEO, hire somebody to concentrate on content.


12/17/2012 10:24 pm

Nothing major seemed to happen on my site(s). All seems pretty normal for me, based on the time of year. Would like to get back to pre-penguin rankings sometime in this life time though! :(


12/17/2012 10:25 pm

I'm sorry Dave. That's a really bummer! :(


12/17/2012 10:26 pm

Matthew.... Make sure that whatever you read is up-to-date and newer than May 2012. Cheap backlinks are a big part of the problem! No backlinks probably are too. But, I imagine cheap backlinks (from farms, directories, etc) are the real culprit!

Michael Aulia

12/17/2012 10:56 pm

Sometimes it depends on the content though. If you write good blogging tips, there might be bloggers who will put up a post and link to your post If it's just a once off information post about tech, normally people come from search engines, read the post, got what they want, and left


12/18/2012 12:40 am

Was #4- #5 on Google, Bing & Yahoo for a couple years. Yahoo & Bing still fine, dropped off the planet with Google starting on the 11th. Have not seen it come back at all.

Guy E

12/18/2012 02:28 am

"Update 3: December 17th, Google said they are not aware of any update." What a load of crap! There's definitely something happening and they know it just as well as we do.


12/18/2012 05:00 am

hey i felt a decent increase in my traffic on 17/12/2012, any news

Sourabh Rana

12/18/2012 08:47 am

yes, My traffic is little increased from google organic but I supect that how long it increased.

Rahul Mishra

12/18/2012 10:24 am

It seems like Google is going to be mad. Neither any tweet nor any other information about update.....Now there is real need to grow up and will support other search engine. #monopoly


12/18/2012 12:08 pm

if you didn't follow what they advise you would be better off. it seems to me suckers who buy "ethical" seo talk are hurt most with these updates.

Ralph du Plessis

12/18/2012 03:56 pm

I don't see why webmasters feel they are entitled to know in advance or even when it has happened. Google's search engine. We all know the rules.

EZ Trade Live

12/18/2012 05:37 pm

We had the same problem for many of strongest keywords.


12/18/2012 06:35 pm

Taken directly from the mouth of Matt Cutts and Ken Krogue. What about the local plumber's website? How about your neighborhood auto repair guy? Do you suggest them to create relevant and quality content so the few people visiting their site will link to them? If you do not have a following on your website or ANY traffic at all, how do you expect to leverage your amazing content to get links? You either build backlinks or you sit forever idle on the 10th page of the SERPs.

Tim Koster

12/18/2012 10:33 pm

We ( got dinged by Panda 1, then nailed by Panda 2 in June of 2011 where we went from 14,000 visitors per day to 4,000. ALL of our Google rankings and traffic came back at the beginning of this November-- then on the evening of 12/10 we got hit again and all of our rankings went back to where they'd been under Panda punishment. It is an incredibly brutal blow. How in the world can they say that it isn't Panda related?


12/19/2012 01:00 pm

There is Google Online Shopping Festival on 12th Dec inIndia. So there is huge increase in traffic for each website accessed in India, it may have some impact globally. So, In my view there is rise in traffic.


01/02/2013 04:28 am

What was google updates can you tell me please , because i did not find exactly.

Sehrish Raza

01/30/2013 04:18 pm

Google is no more... Now its going to finish within few years..

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