Google Finally Downplays PageRank In New Google Toolbar

Apr 29, 2011 • 8:25 am | comments (22) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

A couple weeks ago, Google announced the release of a new Google Toolbar. It appears that with this release it is harder to see the PageRank indicator and even make it part of the standard bar options.

A WebmasterWorld thread has one searcher explaining that the only way to see the PageRank indicator is to click on the "more" link in the toolbar.

Google Toolbar PageRank Hidden

Furthermore, he said the indicator "cannot be dragged onto the main display." I am not sure if that is true or just user error or a bug - but still, hiding it under "more" it a nice step.

Wow! I didn't try this myself but if this is true then wow!

We know that Google's Matt Cutts has always wanted PageRank removed from the toolbar. Adam, back then "mini-Matt" asked for feedback on the removal of PageRank from the toolbar. Plus we know, many SEOs want it gone from the toolbar. There were rumors in 2008 that Google was removing it and it 2009 they removed the data from Webmaster Tools.

So as you can see, this is a major change to the toolbar at least from a public relations and SEO history perspective.

Forum discussion at WebmasterWorld.

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Omar Kattan

04/29/2011 01:00 pm

Never saw so many multi millionaires in one room :) thanks for sharing

Lyndsy Simon

04/29/2011 01:30 pm

I definitely think the perception of PageRank as a reliable and important indicator has been on the decline for a long time. Having started SEO in November 2010, I never really considered it important. After the last update, my pages still rank at 0/10, but that hasn't stopped me from selling product and ranking well in the SERPs.


04/29/2011 02:02 pm

I am glad to see this thing buried. I speak with people that are under the impression that increase in PageRank directly equals to increase in success. This theory couldn't be further from the truth. I see great companies with no PageRank and I see horrible web pages with high PageRank. I personally think it is one of the reasons for so much spam. Why not make an indicator on how powerful your brand is pulling in social media conversations and online influence? That is a number I would like to see being used.


04/29/2011 02:37 pm

It's actually a small bug where icons get hidden if not in use but if you click on the meter then one of the links it should reappear.


04/29/2011 04:36 pm

Actually, you can get it to display, just like any other of the "More" buttons in Toolbar 7: Navigate to a site, click on More, then click on the PageRank indicator. This will move the button to the 4 or 5 buttons the new Toolbar lets you display, at least until it's supplanted by another one you use more frequently. This works for ANY of the buttons in the More list. All of this is annoying, though. Why Google won't let us select which buttons we want and leave them in the toolbar is beyond me. If I could find another toolbar that included something as good as Google Bookmarks which I find very useful when switching between my desktop and my laptop for accessing frequently used sites, I'd dump the Google toolbar altogether.

Miguel Salcido

04/29/2011 04:50 pm

Google has kept it around because users have wanted it, overwhelmingly. I understand, as an SEO, that it is not a totally accurate measure of authority. But I still think that it should stick around. It IS somewhat of a measure of authority in that it most of the time indicates a page that has more frequent crawling. It is supposed to me a measure of the crawl rate of a page. What I do wish is that Google updated it more often and more accurately. I'm not saying that they need to disclose their "internal" page rank measurements. But just that they improve the accuracy and updating a bit more.

Michael Martinez

04/29/2011 07:14 pm

Sure. I start asking Matt Cutts where all the PageRank went and Google hides the toolbar. What's up with THAT, Google?

Tech Talkies

04/30/2011 06:21 am

If they remove page rank meter then there is no reason to install Google toolbar.. They will not remove page rank meter unless they provide some other reason for users to install toolbar bcoz toolbar is very important for them to provide users search behavior...

Anil Gupta

04/30/2011 01:56 pm

What's the reason that Matt cutts wanted to remove pagerank from google toolbar? Also you have mentioned that SEOs also wanted it to be removed. whats the benefit a site can derive if it is not there?

Roy Olders

05/02/2011 11:58 am

I don't understand why Google is so secretive with this pagerank. If they use it for their rankings, why not let it be public? Roy Olders

David Robinson

05/02/2011 01:48 pm

Because people use it to manipulate the SERPs. They sell links on high PageRank pages. It's an easy sell. Removing it would make it harder. That's one reason anyway ;)

Matt Kayne

05/02/2011 04:09 pm

From Google's perspective, I think that it is for their better to remove PageRank from the toolbar so that SEO's do not have a target for their work. That being said, as an SEO, I like PageRank because it gives me an indication of where a new client sits in their respected market...


05/03/2011 01:08 am

Why is Google making it hard for webmaster @ SEO developer? I thought the link selling scheme is already under control. Are they playing hard to get ^^ Lol


05/03/2011 01:10 am

Lol, Ironically just noticed at the sidebar of seroundtable they have dofollow sponsored links.

Barry Schwartz

05/03/2011 01:10 am


brad camry

05/13/2011 07:02 am

It can be one of the google prespective which can be display on main that can be use for the page rank from the tool bar these all are great to know about it.  manual article submission

adult seo

06/28/2011 12:39 am

The pagerank is important anyway...

Marlous de Groot

06/28/2011 08:22 pm

Pagerank does not really matter anymore, it is one of the 200 factors, more interesting is domain autoriy and page autority

Ana Hoffman

07/05/2011 07:03 pm

Judging by the amount of excitement each Google PR updates brings about, it's still a hot topic among many webmaster. So why not let them have what they want and leave the PR in the toolbar?


10/15/2011 04:50 am

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07/07/2012 12:25 pm

The pagerank is important anyway...

juel rahman

04/27/2014 03:02 pm

I certainly think the perception of Google PageRank as a reliable and important indicator has been on the decline for a long time.

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