Google: Awesome Sites Are Better Than Perfect SEO'ed Sites

May 7, 2013 • 8:47 am | comments (27) by twitter Google+ | Filed Under Google Search Engine Optimization

technically awesomeWhen it comes to SEO, I often meet two types of webmasters. The ones that know nothing about how search engines work and the ones that obsess over the smallest SEO concerns. There is often never a balance. :)

That being said, there is a fun Google Webmaster Help thread where Google's John Mueller basically said it is more important to build an awesome site than to focus on every little technical SEO aspect of your site.

Of course, if your site is not indexable and has major SEO issues, you need to focus on that. But beyond that, focusing on the text in your alternative text over making sure you have the best site for your users, might not make sense.

John said:

Instead of focusing too much on technicalities, I'd really focus on making sure that your site is the absolute best of its kind. Resolving technical issues is always a great idea, but it's really even more important that your site itself is overall awesome.

Now, generally this makes sense. John is of course talking to a specific webmaster about a specific web site.

But generally, if you have an awesome site, Google will want it to be indexed and ranked. If you don't and never will, then brute-force your technical SEO to squeeze all the ranking juice you can. :)

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto for super hero

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Praveen Sharma

05/07/2013 01:00 pm

Good part is, Google has same guidelines for AWESOME and SEOed websites: 1. Quality Original Content 2. Natural backlinks

Lyndon NA

05/07/2013 01:18 pm

Yes/No. Best site in the world = the best content, with the best UX, with the best design etc. If you don't get it promoted, if it doesn't get traffic, if it doesn't get links - it won't rank that well. G seem adamant in not acknowledging that oh-so-tiny failure in their plan :( Unless G is getting close to acknowledging that Traffic is a signal, and now stronger? :D

Michael Cropper

05/07/2013 04:13 pm

I've seen this myself with people focusing on the tiniest of detail at the expense of simply making something far better. Both have to be right, but focusing on this over the bigger picture isn't going to help longer term.

Joe Youngblood

05/07/2013 06:39 pm

You should make that awesome site in flash....


05/07/2013 06:54 pm

I've seen many awesome sites that never get ranked for anything. They think they are so awesome that they don't need to do anything to get traffic. Some time goes by and they can't pay their hosting bill anyone they die like the rest of them. SEO is easy, if you can't understand it, you shouldn't be building sites at all because you probably don't know how the internet works. I'll give you a hint: it's not magic.

Brittany Howell

05/07/2013 09:09 pm

It's all about finding that right balance! Thanks for sharing.

josh bachynski (SEO)

05/07/2013 10:00 pm

Making an awesome site IS SEO

High Core

05/08/2013 07:27 am

This is the new / old lie about the "awesome sites". We have many awesome sites which are hardly hit by panda and other dirty animals. While other crap almost no content sites are ranking before Us with tactics like 20.000 backlinks from a single domain. There are no balance, only fortune and dirty tricks.

Google is rigged

05/08/2013 10:56 am

Barry please STFU with nonsense from John Moooooo and Scum Cutts. They are professional liars and scumbags. An "awesome site" for Google is a site that advertises on Adwords. We know this so stop it.

Sourabh Rana

05/08/2013 11:14 am

In "AWESOME Sites" What google includes - Google plz clarify this ?


05/08/2013 12:09 pm

Right i agree with your words.

Jeff Fagan

05/08/2013 01:08 pm

I can recall a lot of "AWESOME" sites over the years where owners never understood why they never received enough traffic to keep their lights on. Strangely enough, I see the same thing today but for almost opposite reasons. Personally, I like the balance. Takes longer but you won't see "unnatural link warnings" in your email box and the visitors are almost always happy reading something that makes sense.

Chris Simmance

05/08/2013 01:50 pm

I can see this makes a lot of sense however 'Awesome' is a little too subjective. If by awesome you talk in terms of a site with a low bounce rate, high return rate and other positive user interactions then 'awesome' is something measurable. A site like that will attract a lot of natural referring links and quite likely by its nature gain a lot more referral and direct traffic which is not necessarily something Google would like. How would you serve money making Ad's to a site that lots of people are referred to or reach directly? Get the SEO right in an awesome site and its win win in my opinion.


05/08/2013 02:34 pm

Agree with you, my friend.Now once I blast the backlink to my website. I will receive unnauture announce from Google.


05/09/2013 12:27 am

This was all true until i got hit by google. now i focus on seo just as much as i do on my sites. its not easy for image based sites to do well in google especially after their latest image search changes.


05/09/2013 08:26 am

I have to agree with reader - images alone won't get your website ranking these days.


05/09/2013 12:21 pm

No i don't think so. Google heavily relies on Links which are powerful. So it must not be awesome sites. It must be powerful impact sites, which makes the difference. Its not just you have some natural backlink or quality content u can rank. The truth is all about how u get the best of links from the web! Find it and u see the difference


05/09/2013 12:50 pm

I said the same this Jack, content and backlinks (yes high quality ones) that is what Google is required to rank websites, either they are awesome or SEOed.

Sana Robins

05/09/2013 12:58 pm

An awsum site = every one loves = so google wants to rank it! Totally as simple as that.


05/09/2013 07:49 pm

No you have not specified, just by saying natural links or original content won't do much. You have to be specific, coz that matters a lot. Google relies on Relevance, Link authority, Strong authority links, relevant links from industries which are reputed, have a good backlink history of trusted links all this matter. So Mr Praveen u need to be specific! ok buddy :)


05/10/2013 06:18 am

OK Jack.. :)


05/11/2013 11:27 am

Thank you. So tired of hearing everyone go on and on about Matt Cutts, as if he's some kind of guru. He's a paid employee for Google and so spins the company line. Much of what he spouts has been proven again and again to be lies, yet people still keep following what Cutts tells them to do and their sites keep falling further and further down search. Best tip of the week? Ignore everything Matt Cutts says. After all, why believe a professional liar?


05/11/2013 11:30 am

Backlinks are another Matt Cutts lie. I've seen a huge number of sites hitting the top of Google search lately, yet when I look at their numbers of backlinks they have 50, 100, 120 backlinks. Backlinks are just another way for Cutts and his ilk to get webmasters running around like chickens with their heads cut off, all the while ignoring what Google is really doing. Promoting large internet companies that pay Google millions, and shoving small businesses further and further down Google search. Seriously, folks, it's not rocket science. It's just a Google scam.


05/13/2013 11:35 pm

The problem with "awesome sites" is that it is subjective. In other words person 1 might think is an awsome site, and person 2 might think is NOT an awesome site. Therefore it is confusing, maybe disingenuous of Google to make or imply such a statement. Going by logic alone, common sense would you make a person think SEO'ed sites rank better.

Anna Pham

05/15/2013 06:01 pm

Interesting issue which I think people cannot finding a balance between SEO and the webcontent. Thanks for sharing.

Inbound Marking

05/26/2013 01:59 am

Different keywords from your website can only obtained good index pages if you have undergo for a proper process in seo that would bring some good benefits from using that one. Business can be fully achieve goal if your doing a strategic seo campaign.

Peter Wootton SEO

03/25/2014 08:04 pm

As the guy who ranked 1st for SEO during the vast majority of 2013... I call bullshit!

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