Google On Outranking Stolen Content

Apr 8, 2011 • 8:39 am | comments (15) by twitter Google+ | Filed Under Google Search Engine Optimization
 

One thing with this farmer/panda Google update that seems to be impacting a lot of sites, is that there are many examples of sites producing original content and other sites taking their content and outranking them. In short, Google is confusing the site that created the content and labeling them as a low quality site, and then ranking a site that stole the content above the original content creator.

This has always been an issue for some webmasters. But since the farmer / panda update, it has become more of an issue for these webmasters.

Matt Cutts recently addressed this in a video:

He suggests things that we mostly all know:

  • They crawl fast
  • Prioritize based on PageRank
  • Tweets may be followed faster
  • Hook up pubsubhubbub to push out these update (although limited)
  • Use the DMCA request to make one who stole your content remove the content
  • Also submit a spam report

Matt said it is possible that Google would outrank a stolen piece of content over your original piece of content.

What is cool, is that Matt said Google can almost crawl the entire web at the same time and Google can potentially crash the web if they did that.

Anyway, Google's DMCA page is getting hit hard because lots of webmasters are using it now. In fact, it had major issues this week as reported at the Google Webmaster Help forums.

In any event, I am not sure if this will help many of you who feel your content was stolen and you were hit by Panda and they weren't.

Forum discussion at WebmasterWorld.

Previous story: Google Update Underway? Farmer/Panda Hits Again?
 

Comments:

Nick Stamoulis

04/08/2011 01:44 pm

This does seem to be the major complaint of site owners that feel they were unfairly affected by Panda, and I can understand why. When you take the time and effort to create a unique, quality piece of content and someone steals it and prospers because of it, that is incredibly frustrating. Even the Google algorithm isn't perfect, so it might take time for all the copycats to be found, but I have confidence that most will be rooted out sooner or later.

Lynn Walford

04/08/2011 11:19 pm

The problem with DCMA requests it that it requires a lot of work. It takes me at least an hour for each DMCA request. After editing all day, my hands hurt. It shouldn't be our job to police the web. Within in an hour or two of publishing stolen articles appear higher on Google search than our original article. Google is asking us to use our people-power when previously, we didn't have to. Even though Wireless and Mobile News is ranked higher than scraper sites, they come up first in searches on our original titles. Before the Pand update, we did not have a problem. See http://www.wirelessandmobilenews.com/2011/03/wireless-and-mobile-news-google-panda-problems.html Lynn Walford, Editor Wireless and Mobile News

Not a lot of help

04/09/2011 03:00 pm

doesn't really help at all - they are basically throwing the work and the ball back to the site that is ripped off to straighten out their system of crawl error - why don't they offer a direct time / pages submission option - even it if just goes into a 15 to 30 day que at least you have a chance within their system to prove asap that was your article ...

Lynn Walford

04/10/2011 10:39 pm

Here's something new we discovered: The day after the Panda update, we discovered a scraper site and filed two DMCA requests before they took down our content. They kept our lucrative title, copied the number one Google result into the URL and now come up as number four in Google search for a term that Wireless and Mobile News is ranked number three on Bing with the original article.

James

04/11/2011 12:58 am

The good news is that Panda is just a first step towards rooting out the rot. +1 seems to be next, though it is going to be a long time before this can be rolled out as a reliable signal because of the necessity of being connected to a Google Account. But with increased focus on social signals together with content and links it is only a matter of time before an original piece of content is going to be hard for rip-offs to beat. Let's hope so, anyway.

SEO Advisor

04/11/2011 06:28 am

If it is possible that Google will outrank a stolen piece of content over original piece of content then, site with original content will be gain definitely. There are many site having a stole piece of content those are hampering other ones. It should be removed from Google index also.

Amazon Promotional Code

04/11/2011 07:28 am

I am total agree with Nick,the reason is sometime website crawl after 2 days and in the same time someone steal the content and then Google crawl unfairly with many users so still i am confused about the Panda algorithm.

Web Designing Company

04/11/2011 10:53 am

Well, we can say this is a huge change in the Google Algorithm. And, this might affect (positively or negatively) to a lot of website owners or webmasters. Thanks for sharing this post here. Keep posting

Raghavan

04/11/2011 10:56 am

Adding to this, I would say that by the time they take action on DMCA the copied site would get majority of traffic and sit back :((

think like spock

04/11/2011 03:38 pm

Goog is thinking fat cat monopolistic big corp now. I am not attacking you goog just going to suggest some free 1 billion dollar street level insight advice ( is there some hungry young search engine gurus out there listening too?) one every problem is an opportunity this one is a game changer and worth billions you want top notch original content as it appears on the original quality site in your returns - right? you want that because the public wants that and it will help make your search engine the best choice - right? do you have to get rid of the frauds, scrapers, scammers and miscreants - right? remember the old star trek series? way back ... when Spock played 7 level chess? think like that - stop making excuses and rolling out negative - knee jerk responses to the problem and develop a pro-active positive one help us get our fresh new original content submitted to search tagged and owned by us! create a separate webmaster level submission source where we give you the page (or if you have the speed and space - the complete article) - if you can't do the whole article - then do a quick text read of the page and file it - that will time stamp that content permanent -identify the submitter - the site - the ip - etc etc negative side any one committing fraud - you have them nailed! over done - after a certain number of clearly identified fraudulent submissions - pull their whole site positive side you become the friend and facilitator of good sites and webmasters and not our enemy! you win - we win - the public wins - you get rich!

Marcus Miller

04/12/2011 02:28 pm

Hey, I have a client who is being horribly outranked by some truly dire, scrapped pages. The site in question does not have tons of original content and is a service based site for a very small family business (two people) but it was pretty much the first of it's kind (in the UK at least) and has accumulated a good few organic links over the years due to the quality of the service provided. But, seemingly, the several sites we have no identified that have wholesale ripped off text, images and in some places pretty much whole pages are ranking above the original site. The site is maybe seven years old, maybe older, and going by Matt Cutt's video, it should be a simple algorithmic task to determine that it has more trust than these other sites that are in some instances just a copied page tacked onto a topically irrelevant site but.... I am all for better results, I am all for the removal of copied crap, but, jeez, it seems like there are some serious flaws with these updates and I would love to know who the kiss ass

Marcus Miller

04/12/2011 02:28 pm

Hey, I have a client who is being horribly outranked by some truly dire, scrapped pages. The site in question does not have tons of original content and is a service based site for a very small family business (two people) but it was pretty much the first of it's kind (in the UK at least) and has accumulated a good few organic links over the years due to the quality of the service provided. But, seemingly, the several sites we have no identified that have wholesale ripped off text, images and in some places pretty much whole pages are ranking above the original site. The site is maybe seven years old, maybe older, and going by Matt Cutt's video, it should be a simple algorithmic task to determine that it has more trust than these other sites that are in some instances just a copied page tacked onto a topically irrelevant site but.... I am all for better results, I am all for the removal of copied crap, but, jeez, it seems like there are some serious flaws with these updates and I would love to know who the kiss ass massive are that are providing the supposedly positive feedback. Shambles!

Green Improvement Co

04/21/2011 06:26 pm

mygreenkc.com Has a similar adwords issue to this

Thu Pham

03/07/2012 04:35 pm

This happened to the company I work for - they syndicated stolen content and ended up ranking higher than us for a certain keyphrase. I'm a writer above all other marketing aspects, and this hurts to see an unethical competitor rise above. However, they are a direct competitor so with some pressure from upper management and a blog post calling them out on it, they folded and deleted the copied content.

Katherine

06/27/2012 03:39 am

I am getting my content stolen by other bloggers :( nothing I can really do but ask them to stop

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