Site Down Too Long? Your Google Rankings Will Suffer

Aug 16, 2011 - 10:00 am 9 by

sitedownA Google Webmaster Help thread has one webmaster complaining his site is slowly dropping out of the Google index and wanted to know why.

JohnMu from Google explained that one of the reasons is because his site is simply often offline. John explained:

From what I can see here, it looks like we haven't been able to reach your site for two weeks. Temporary downtime is something we're certainly aware of, and which our algorithms can work around -- downtime for two weeks however is almost certainly something that will have some short-term, visible effects. Over time, as we're able to recrawl the pages that failed (keep in mind that this needs to be done on a page-by-page basis), this should settle back down again.

Yea, down here and there for a minute or two on occasion won't have a serious impact on your rankings. But down for two weeks at a time can be devastating.

We know Google will check back a few times if a site goes offline. There are also steps you can take when you are having planned down time.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Google + In Google Search Results