Crossed Out Keywords In Google's "Similar Searches"

Dec 12, 2012 • 9:18 am | comments (9) by twitter Google+ | Filed Under Google Search Engine
 

Steven Weldler posted a possible new Google web search feature on Google+. If you search for a long tail keyword and Google can't find too many matches, Google will show you "results for similar searches." Now that isn't new.

What appears to be new, is that it shows "more results for X" and crosses off keywords that it didn't match on.

For example, a search for [long island man jump stan] returns a result from the New York Times and under it shows "More results for long island man jump stan."

Here is a screen shot:

Crossed Out Keywords In Google Similar Searches

I don't believe I've seen this before.

In any event, this can be useful in terms of a keyword research tool for SEOs and marketers.

Forum discussion at Google+.

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Comments:

Brittany Highland

12/12/2012 03:55 pm

I saw this yesterday for the first time.

Pramod Kumar

12/12/2012 06:34 pm

Yes, I saw this today, while looking one of my client's Website Keywords Analysis.

Thos003

12/12/2012 06:54 pm

To side with Google on this, the results clearly state "RELATED SEARCHES" However, I find this interesting. I have seen more and more how google is devaluing pages with "Over Optimization" by filtering results with the exact phrases "over optimized" into their pages. To me, this search tool is google suggesting that the long tail phrase you searched isn't really what you wanted. "Let us show you the results that cover most of your query that we feel are trusted and not over optimized." Most of us recall a time when people purposely optimized for misspellings. Google filtered that out. I can agree with that. Clearly site owners were feeding on misplaced queries. But I am finding it hard to swallow that as a site owner I shouldn't be creating pages to answer long tail queries. Or better put, as a SEO I will have to devise a plan to include most of the terms but not the exact match query. If I search for: < long island man jump stan > there is no misspelling in there, and each word was relevant in my mind to what I was looking for. Stop suggesting and influencing the searcher. Although this example does not lend itself to a lot of research as only 5 sites include the phrase "long island man jump stan". What we can see is that the phrase is not grammatically correct as it sits. As a side note "long island man jumps stan" shows results with the words in bold, but no crossed out terms.

Gagool

12/13/2012 11:05 am

The logic itself is nothing new; the only change is that now it is visually communicated to the user. Google has occasionally been doing this for years: if your search is "too" long-tail and would not provide enough results (or, at least, enough results considered relevant by the algorithm), it strips one word and then searches for the rest of the query. This way it can offer ostensibly more relevant answers, with the "slight" drawback, however, that in order to achieve this, your question has been arbitrarily downgraded into something less relevant for you... Now and then I'm getting visitors for queries unrelated to my sites' content through this algorithmic paternalism of Google. By simply ignoring some unique part of the search term, Google has an easier job presenting a whole slew of pseudo-relevant results for the truncated, more generic query.

Josef Holm

12/13/2012 06:34 pm

It's a good way for Google to redirect people to SERPs with higher paying ads on them than for the keyword that the user originally searched for.

veezy

12/14/2012 06:48 am

For what it's worth, I saw/mentioned this on October 2nd, so they've been showing this for at least a couple months now - https://twitter.com/veezy/status/253167833742180352

asdlk

03/08/2013 07:22 pm

This is useless. It forces you to search for popular keywords with many results. When you want to find anything not completely mainstream, you are out of luck. Good bye Google. See you again when Bing copies your horrible feature.

Sneaky

05/26/2013 11:20 am

GIVE ME THE OPTION of allowing the strike out keywords. Don't just take it upon yourself "google" to do as you please. Because your "Google" and have SEO's begging.

acepilot112

10/17/2013 03:11 pm

I hate this so much! I wouldn't write something if it wasn't relevant in google so it really annoys me that it decides to remove 'irrelevant terms' like earlier I searched 'I am getting wound up with homework and having nothing recreational to do' to see what would come up and it decided to strike through 'wound' so I got a load of useless results about going to bed with homework still to do! if it could have struck out anything, it should have been 'and having nothing recreational to do' because at least I would have had some semi-relevant results! god I hate google sometimes!!

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