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If you missed all the industry excitement yesterday, Microsoft launched a scroogled store on the Microsoft site.
You can buy mugs, hats, hoodies and t-shirts with marketing slogans from Microsoft's anti-Google campaign - Scroogled. Although Microsoft cancelled the campaign, they just launched a store front to buy swag on the microsoftstore.com.
I doctored up on of the pictures to show how Matt Cutts may look wearing one of those t-shirts on his videos. In fact, I wouldn't be surprised if he does wear it in a future video - he would have fun with it.
I of course purchased a couple items for myself, may be a collectors item one day. :)
That being said, Google's Aygul Zagidullina posted this also on her Google+ page and she said:
Struggling to find the right words for this. Astoundingly pathetic will do for now. I mean, does it get more desperate than that?Given the depths of lies and misrepresentations in their Scroogled campaign up to now, I probably should have expected something like this, but frankly I'm still rather surprised.
There is a lot more feedback from Google in her comments and across all of Google+.
Comments:
Thomas
11/21/2013 02:01 pm
New low for MS. The Matt pic is funny though.
Nick
11/21/2013 02:56 pm
Barry the pic is Priceless!! Microsoft is trying to create a revolt amongst internet users against Google. That's good, keeping the Top Dog (Google) on their toes. However Microsoft's tactic is by far such an appalling cheap shot marketing stunt. Really? Seriously now, is this the best minds in the Marketing Dpt. have to show for? Like 2 neighbors bickering against each other.
Pixelrage
11/21/2013 03:08 pm
"Lies and misrepresentations" - the pot calls the kettle black
Alexandra Petean-Nicola
11/21/2013 03:34 pm
My only problems is that they don't let things get viral on their own. People would have gotten the idea to create mugs and T-shirts on their own. And the effect on Google would have been almost the same, but for Microsoft to do it on their own shop it seams a little low. Not that the T-shirts aren't cool and funny. And you know what they say. It's funny cause it's true.
CaptainKevin
11/21/2013 04:29 pm
Awesome post Barry! I never knew Bing even had a store that they sold merchandise at. I'm going to join their affiliate program. Who knows, maybe I will even ditch some of the poor performing Adsense ads and replace them with Bing banners. They really could not make any less money then what Adsense is giving me. :)
Jon
11/21/2013 05:16 pm
Hoping they start a store of their own. I'd buy this:
Richard Goodman
11/21/2013 06:17 pm
I'm not sure where you got the idea that Ms. Zagidullina works for Google.
Durant Imboden
11/21/2013 06:18 pm
Maybe they could do a variant of the t-shirt with a Bing logo and the slogan, "Keep calm while we steal your search results."
Danny Sullivan
11/22/2013 01:11 am
Nice tat on Matt's arm.
xoxo
11/22/2013 01:13 am
how to put -1 in the google plus for this aygul? I want to see matt cutts in this t-shirt. May be if him in good feeling, him will show us dinosaurus or panda or penguin in this t-shirt for Christmas party.
xoxo
11/22/2013 01:36 am
help to save google, kill your website (disavow)
Jitendra Vaswani
11/22/2013 04:45 am
Lol Jon
newyorker_1
11/22/2013 07:25 am
actually NSA logo with this text would work for both G and MS...
Soni Sharma
11/22/2013 08:22 am
Funny....
Avi
11/22/2013 10:19 am
One of the gimmicky measures that could define the meaning of existence to the otherwise 'Microscopic' Microsoft, in digital marketing scenario! :P
Mr-MiYagi
11/22/2013 10:41 am
That Tattoo Matt has on his left arm says "fu*k You" in Chinese.
CaptainSalad
11/22/2013 11:25 am
lol how do hey get away without being sued? Isn’t that trademark infringement
soman
11/22/2013 11:42 am
I think.. you hat MC :) your post seems like that. No offends :D
soman
11/22/2013 11:42 am
typo.. its Hate not hat. :)
Graciousstore
11/23/2013 06:13 am
That is a nice t-shirt. What can anyone do as Google continues to steal our information in borad day light