Google Displays Advanced Rich Snippets On Search Results

Nov 8, 2011 • 8:06 am | comments (4) by twitter Google+ | Filed Under Google Search Engine

Cyrus Shepard shared on Google + a new Google user interface test for displaying sources of data about a query on the right hand side of the search results.

It looks like Google is sourcing forms of rich snippet data throughout the web, plus maybe sources they used for Google Squared, to come up with a information packed box placed on the right side of the page.

Here are two screen shots from Cyrus:

advanced Google rich snippets

advanced Google rich snippets

This feature seems a lot like the Bing Quick Preview Box but much more graphical and pretty.

As you can see from the example above, it seems like Google is showing rich snippet data including music, people, reviews, and more, plus non rich snippet data pulled from possibly Wikipedia.

What do you think of this?

Forum discussion at on Google +.

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11/08/2011 02:35 pm

Wow Google are going to out-wiki Wikipedia... I like - adds colour... and there's no paid ads :(

Amit 'The Cook' Singhal

11/08/2011 02:48 pm

We're super-excited about this at the Plex. Keep building great content we can use to display on Google.

Jaan Kanellis

11/08/2011 10:25 pm

They are basically telling website owners, no need to visit your site anymore.  We will present it all on our site so the searcher wont click over.  Until I see proof that rich snippets like this improve CTR I will be somewhat skeptical.

Mae Loraine Jacobs

11/09/2011 12:06 am

I'd like to view this as a challenge. Website owners will then have to stretch their ideas further to provide a more inviting layout or website structure. Let's face it, no matter how great the content is, we don't want to deal with a cluttered-looking web page. But the next phase is more critical. Website owners should do their darn best to ensure they can encourage the visitors to keep coming back. This means offering a more inviting mailing list offer. 

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