Google Rich Snippets Showing 3rd Party Results

Jan 30, 2012 • 8:15 am | comments (6) by twitter Google+ | Filed Under Google Search Engine Optimization

A WebmasterWorld thread has someone noticing that Google is showing rich snippets under a site but those rich snippets are coming from a different set of sites, not from the listed site's source code.

The search result is for [coldplay], a popular band. The result loads their home page and then what appears to be event rich snippets below the search listing. Here is a picture:

3rd Party Event Rich Snippets

As you can see, the event information is coming from third party sites such as,, and others. How did they manage to get listed under a web page for such a popular brand? Is this specifically being pulled from these third party site's rich snippets data? I guess these sites are more trusted than others?

I assume this happens with other rich snippets?

Forum discussion at WebmasterWorld.

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01/30/2012 04:41 pm

I do SEO for so this is a pretty interesting development for me. If this was being pulled by most trustworthy sites, I would expect StubHub over VividSeats as they dominate the event ticketing SERPs among ticket resellers.


01/30/2012 11:06 pm

Ok I did some more research on this if anyone is interested >


01/31/2012 06:39 am

It means google trust more trusted sites and will give weight to such sites.


01/31/2012 05:49 pm

I guess my point, is that it isn't showing the most trusted sites. Seems to be somewhat random, with a clear preference for Ticketmaster (understandable/trusted), Songkick and ticketliquidator. But StubHub is nowhere to be found and easily the most trusted ticketing site in Google's eyes based on my experience.

SEO Journalist

02/18/2012 04:32 pm

It should be interesting to see who comes away with more authority in terms of influence for out bound links.


01/12/2013 12:58 pm

You missed the obvious - the two are not connected. The first result is simply the official coldplay site and the "upcoming events for coldplay" section just happens to have been added right underneath the official result. Google may or may not be receiving financial compensation for the "upcoming events" section but it is certainly not part of a serp result, it's inserted there.

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