What Is Your Focus When Ranking In Google?

Jul 10, 2013 • 9:02 am | comments (9) by twitter Google+ | Filed Under Google Search Engine Optimization

Google Trusted StoreWebmasterWorld moderator, goodROI, posted a thread at WebmasterWorld asking SEOs and webmasters to share "what method(s) do you use to formulate your SEO strategy?"

In short, what do you SEOs focus on when trying to rank well in Google?

He starts off by telling everyone he focuses on what Google tells him not to focus on. When Google says don't focus on links, then he will focus on links. His logic, Google is not telling us not to focus on meta tags - so since Google is not bothering with that, he knows it is not important. But links, they do talk about that a lot, don't they?

Here is the list of what SEOs in the thread focus on, but the thread is just getting started:

  • Focuses on what Google tells Webmasters to ignore, such as links
  • Stays away from over saturated niche markets
  • Focus on who is ranking and what they are doing
  • Focus on harming competitors
  • There is no silver bullet, never will be

I am sure many more ideas will be added to the thread soon.

Forum discussion at WebmasterWorld.

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07/10/2013 03:31 pm

Focus on great content and a well organised, easy to index and find information site. Anything else is extras IMHO, with great content come links :)

J Will

07/10/2013 03:32 pm

I have to say, it's tempting to say "Screw You Google" and stop playing by the rules. Back when we did black-hat stuff, we ranked great. Then, over a year ago, we decided to be good and quit all our black-hat stuff. Our rankings increased a little bit but now we're ranking worse than ever, and our traffic is a fraction of what it was. It's clear to me what works here, and it isn't what Google says it is.

Michael Martinez

07/10/2013 03:54 pm

People who intentionally break the rules cannot expect to intuitively understand how the system is intended to work overnight. Search engine optimization is NOT about rankings -- it's about traffic. You keep focusing on the wrong things, yeah, your SEO is going to suck.

Brian Mease

07/10/2013 06:03 pm

So hard to admit that it just takes a lot of time and there are no worthy shortcuts!


07/11/2013 11:35 am

I see lots of black hat sites rank well, for about 1-2 months before they get caught and the site never ranks again :)

Rahul Trivedi

07/11/2013 12:12 pm

Only one thing we have to keep in mind that there is no shortcut to achieve high ranking in Google suddenly.


07/11/2013 04:20 pm

This is my advice: FOCUS on not giving more information to Google. Delete Analytics (there are many other good stats services), delete all +1 buttons and JavaScripts from Google in your site, and if possible, delete all AdSense unit, they also track you and your movement through the AdSense JavaScript, etc, etc, do not give more information to Google, all the information they have from you, they are going to use it against you. Read about how many sites that aren't using Analytics for example, weren't touched/hit by Panda nor Penguin.


07/11/2013 04:21 pm

Ranking is very important in Google and it is getting tough day by day to achieve good ranking due to algorithm changes.


07/13/2013 03:08 pm

You are right

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