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Google announced something they've been testing to include knowledge graph information on sites that are "notable".
The notable sites are accompanied by little hyperlink drop downs that expand an overlay of information directly on the snippets. There can be multiple snippets on a search results page with these overlays.
Our site has a Wikipedia profile, so we show up:
The logo links to the Google+ page for the Search Engine Roundtable and the Wikipedia links to the bio of the this site at Wikipedia.
Some links are also accompanied by "Owned by" links, which cites the site's owner, when applicable. Some other overlays include some factual data that you might get in the knowledge graph.
Google's Bart Niechwiej said this is to "help you learn more about the websites you see in your search results, starting today you may see more information about them directly on the results page when you search on your desktop."
Forum discussion at Google+.
Comments:
Durant Imboden
01/23/2014 05:38 pm
Will the average searcher even notice it? Probably not.
Barry Schwartz
01/23/2014 05:52 pm
page two? or search for search engine roundtable instead
Ana | Traffic Generation Cafe
01/23/2014 05:52 pm
I am not seeing the same results as you, Barry; I see a Wikipedia link that tells me what kind of site Wikipedia is, but nothing about SEroundtable.
Ana | Traffic Generation Cafe
01/23/2014 08:09 pm
Found it: still on the first page, about half way down - no bad. Agree with Durant below though: will it really make a difference to the searchers? Plus, since the additional link leads to your page on Wikipedia, doesn't it take the traffic away from your site? Thumbs up or down; what do you think?
Juggernart
01/23/2014 08:54 pm
my god. since when does wikipedia have entries for blogs? ... The topic of this article may not meet Wikipedia's general notability guideline. Please help to establish notability by adding reliable, secondary sources about the topic. If notability cannot be established, the article is likely to be merged, redirected, or deleted. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Chris Faron
01/23/2014 11:36 pm
I agree more likely to be used by advanced users
Spook SEO
02/07/2014 03:39 pm
Since you're talking with snippets here. Can anybody here tell me what are the reasons why Google had removed the rich snippet stars? I didn't notice this issue. Help please.