Google+: People Related To In Search Results

Jul 27, 2012 • 8:47 am | comments (13) by twitter Google+ | Filed Under Google Search Engine

Google People Related To

This morning, Google added yet another Google+ in your face feature to the Google search results.

Search for a topic, such as [seo], [running], [apple], [social media] and so on, Google will show "people related to" that topic on the right hand side of the page but only if they are on Google+ I believe.

Give it a try yourself for any topic you think would match.

This is an extension of the knowledge graph to generated more queries and maybe a more useful search experience around social profiles.

Google has not yet announced this but with the push of actively discussed and share on Google+ in the search results, this doesn't surprise me.

Forum discussion at Twitter & Google+.

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07/27/2012 12:57 pm

Why not Barry in People related to seo

Tad Chef

07/27/2012 01:05 pm

So "people and pages" are back without the pages? I don't care anymore. They will scrap this probably soon again. Google is like a little kid, playing every day with a new toy.

Paul Gardner

07/27/2012 01:35 pm

Tad Chef, Google do have to test things, you know. I would actually agree that this would improve user experience. It is a closer move towards a semantic web based on knowledgeable people with expertise and experience.

Praveen Sharma

07/27/2012 01:50 pm

Google included this feature some 2-3 months back and then disappeared. Now, they are back with the same.


07/27/2012 06:07 pm

"Google will show "people related to" that topic on the right hand side of the page but only if they are on Google+ I believe." No, not at all. Search "Astronomy" and Galileo Galilei appears. Search baseball and Babe Ruth is there. Even your own examples show that stament to be wrong. The "person" is just someone that rates high on that term, and clicking on it simply links to a new query on that person.

Frank Schulz

07/27/2012 06:20 pm

Social Profiles are one of the hot topics in SEO. Semantic Web and the relationship between Author and content are important and I think that there is a great spam protection for this extended search results....


07/28/2012 01:23 am

What does this have to do with Google+? The links are to knowledge graph entities (at least for the sample queries you posted), which are completely independent of Google+. And no, the entities don't need a Google+ page to show up in this feature. From your own example query (apple): Jon Ive, Steve Jobs and Tim Cook all don't have Google+ profiles. I know "OMG GOOGLE+ SHOVED IN YOUR FACE AGAIN" probably gets more clicks, but jesus guys, you'd think you'd stop before flat-out lying...

Bhupendra Shekhawat+

07/28/2012 04:55 am

are these changes useful for us...

Tad Chef

07/28/2012 11:25 am

Are you really explaining this to me like I don't understand this or something? Please. What about "people and pages", weren't they good enough for UX? Explain that! Also it's good for UX if you actually click reply below my comment so that I get notified when you comment.


07/28/2012 01:21 pm

Actually Google announced that this change was coming about six or seven months ago and began displaying results with Google + profiles sporadically about the same time, but only when the search query was related to Google or a Google product or service.


07/28/2012 02:29 pm

What happens when everyone has a G+ acct? When everyone has a picture showing?

Mohit Sharma

07/29/2012 01:09 pm

From what I observe, it has nothing to do with G+... you got it wrong this time Barry... I Guess!!

SEO Professional

09/21/2012 12:41 am

This is an unfair advantage to small businesses SEO's how do we compete with this crap? I'm starting to thin k a Google boycott is in order!

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