Google's Cutts: Next Generation Penguin Update Will Be Big

Mar 12, 2013 • 8:44 am | comments (34) by twitter Google+ | Filed Under Google PageRank & Algorithm Updates

Google Penguin 4Last night, Google's head of search spam, Matt Cutts announced at SMX West (which I live blogged and reported at Search Engine Land) that a "next generation" of Penguin is coming in 2013.

This one should be big. I specifically asked, what will SEOs be talking about in 2013? What will be the next big Google algorithmic change that is the talk of 2013 amongst SEOs and Webmasters.

Matt did not mention the merchant quality algorithm but he did specifically say it might be the next generation of the Penguin update.

Matt said his team is currently working on it and this will be a big change to how Penguin works. So when it is released, sometime in 2013, I assume sooner than later, this will send some ripples through the SEO space.

This would technically be named Penguin 4. The last official Penguin release was Penguin 3 on October 5, 2012, which was over 5 months ago. In fact, we only had two updates to Penguin since it's original release on April 24, 2012:

When will Penguin 4 happen? Again, Matt did not say, but if I had to guess, sometime in Q2 2013.

Forum discussion at Google+ and WebmasterWorld.

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Sarah Z

03/12/2013 01:44 pm

merchant under fire by penguin...

Blood Type Dating

03/12/2013 02:02 pm

Well question is where Google is lacking from a user standpoint and where Google's possibility of monetizing is being hindered by unwanted results.

Kaloyan Banev

03/12/2013 02:08 pm

I've read something different from another source. New Penguin/Panda would target link networks, however I doubt that Google will be able to figure out those schemes with any algorithm.

Barry Schwartz

03/12/2013 02:10 pm

Which source? I'm the source on SEL.


03/12/2013 02:19 pm

So big they don't even know how much their earnings and clicks on ads will go up. Yay, Google is fair and balanced.


03/12/2013 02:20 pm

I sure hope that we and many other webmasters that have worked so hard in cleaning and making their sites better can benefit from the Penguin refresh! I would hate for all our hard work to go to waste, please Google give us a second chance :)


03/12/2013 02:27 pm

"please Google give us a second chance :)" Buy adwords, Google is giving itself another chance to make more money

Emma North

03/12/2013 03:00 pm

This is no real surprise after the recent earthquake on advertorials. Google wants us all to know that we should be taking responsibility for our site's backlinks and that we will be punished if we don't. This is nothing new though, it's just that we now HAVE to do what we all SHOULD have been doing for the last five years. The solution is for us to start operating "sustainable link policies". I recently wrote a blog post on this, looking at creative link building techniques that will stand the test of time: All in all, we need to start working harder for quality links rather than grabbing endless cheap and nasty link opportunities.


03/12/2013 04:11 pm

google out of money and need to improve again click to adwords ratio?

Adam Boulton

03/12/2013 05:12 pm

Oh jeez, Google going overkill on the penalties again. Moving on...Nothing to see here....

Jeremy Q. Butler

03/12/2013 06:23 pm

There was a recent article about Google's Head of Adwords/Adsense in Adweek that was good. Not out of money... greedy and very capitalistic. 43.7Billion is a lot of money...! yea.... you'd be greedy too.

Jack SEO Consultant - Eemes

03/12/2013 09:14 pm

Well i have an answer to this. If its the merchant quality algo then its ok, not a problem. But i think now google is gona target the link networks, its like a specific link algorithm for networks. If Google closes the network then half the battle google will win easily. Lets keep fingers crossed :)

Gregory Smith

03/12/2013 09:35 pm

This is googles way of trying to keep everyone from taking risks. Keep doing what you're doing...

diet is good for some people

03/12/2013 10:39 pm

shut the hell up with your spam filled post.

josh bachynski (SEO)

03/12/2013 11:11 pm

isn't that what they said last time? jarring and jolting?

Barry Schwartz

03/12/2013 11:12 pm

he didn't use those words this time.

Kadriye Koc

03/13/2013 02:59 am

What I really don´t like about Matt is that he is laughing at us, making his jokes and things he is funny. Incredibly how many million lifes he has ruined with his spam team. He damaged so many white or clean projects with his adwords updates. I worked 3 years on my site, I loved it and worked so hard on it. But he does not care, he´s a millionare and making jokes about us. Just look at the here how he holds a panda in his hands, laughs and thinks "i f****ed you all"... And all that B** lickers who was not hit by the penguin/panda says "great work google, yeah, awesome". But the day will come where your sites will also get penalized, even if you did not anything against googles laws. Because they need to grow and need more adword customers.

Adam Heaton

03/13/2013 09:09 am

Google are not obliged to help you make money. Don't put your eggs in one basket, you've got to look for other ways of generating revenue.

Danny Con Man

03/13/2013 10:54 am

That was Danny Sullivan's gift to Matt. They are funny that way, both of them. Pigs. Danny and Matt Cutts both try to do the same thing: make us believe that Google is fair and unbiased. In exchange Googlers promote Danny's useless and overpriced conferences


03/13/2013 01:16 pm

I predict Penguin 4 will be next month, April 24 - 1 year anniversary of Penguin 1, and >6 months since Penguin 3. btw, wasn't Penguin 3 meant to be "Jarring & Jolting" then only .03% of search queries were affected (or something like that) what is "big" .04% of search queries? :)


03/13/2013 06:25 pm

Hello sir, my blog is being hit from google panda and is on stage of its recovery but there is news that new google panda is going to hit will it still effect the site. please recommend the things i should do. and help me with it thank you.


03/15/2013 05:30 am

Link networks will always be around, no matter how many updates google does.. there is always new ways to get around it.. just saying haha


03/15/2013 10:03 am

I am talking about Quality link networks! google is here to play very hard


03/21/2013 11:12 am

The new upcoming updates of google maybe Link Velocity.. Higher Link Velocity consider as spam and moreover , I think Google add Author tag as 1 more parameter in onapge tasks.


03/21/2013 11:17 am

I Think that this should be major update.SO please guy Hold your heart....................

Stella Jones

03/29/2013 02:58 pm

Well, I got already alert & ready to hear from Matt. I always confuse about the promotion, now what I have to do so that I could not get spam by Google.

Nunya Business

03/30/2013 03:25 am

In case you haven't noticed, most businesses would gladly go back to the yellow page world where we spent money and got placement and buyer audience based on our spend but we live in world where the customer CHOOSES to use as its primary source, Google, a means of customer interface over which we have no control. Customers don't consider or give any attention whatsoever to ANY other media for advertising, so we don't have a choice. Google has made themselves the ONLY basket for commerce of all kinds.

Bulk sms Gateway

04/15/2013 11:59 am

i think that is good news.

Rachel Roodhardt

04/17/2013 08:47 pm

Hi Barry, Here's my take on what's coming in Penguin 4


04/20/2013 03:30 am

The best way to make our seo campaign become more effective in our business is to create some quality links which are very free from spamming techniques this way, we can be able to overcome this very strict Google rules that was implemented last few months.


04/21/2013 04:25 am

So much garbage content out there. I applaud Google for taking these steps.


05/09/2013 12:50 pm

Well i am also waiting for penguin update because i want to know new features about penguin and how do effect on websites.

All Service Provider

05/15/2013 06:20 am

I am really surprised from Google update form April 2013. My website keyword ranking goes down top 10 to 80.Please suggest me any idea to get improve my ranking again.

narendra modi

05/29/2013 05:01 am

Mr. cutts i am really surprised for this wonderful news.

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